BEANCOUNTERS at Telecoms and Media have forecast that less than half of the 11 million 3D TVs in the UK will be actively using 3D content in 2016.
A report by Telecoms and Media details its opinion that 3D technology in TVs will be "sought for its novelty value". Uptake apparently will be pushed by manufacturers' competition rather than by consumer demand.
Adam Thomas, a senior analyst at Telecoms and Media said, "3DTV has the backing of the major UK broadcasters like Sky and Virgin, and most recently the BBC announced its plans to show the Wimbledon final in 3D for the first time."
"However, despite this, public reaction has been mixed - due to both a lack of content and a simple failure of the public to engage with what is, essentially, a new type of viewing experience."
Even though the number of active users will be less than half the adoption of 3D, TV sales will go up. According to the report the number of homes in the UK with a 3D capable TV will be one in three in 2016.
The report claims that major manufacturers have to include 3D technology in new models to avoid being seen as behind the times and producing inferior products.
Informa's view is that although 3D TVs will have long-term penetration in the market, the use of 3D will be limited to major events such as Wimbledon for its novelty experience.
After all this is just a forecast and it could be well off the mark. With 3D in cinemas being the in thing, we can't help but think people will enjoy having the same experience at home. There does need to be an increase in the amount of quality 3D content, however, or the technology will go to waste.
It's also possible that many consumers are holding back and waiting for glasses free technology to appear before jumping on the 3D bandwagon. µ
Tags: Hardware
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If you accidently hover your mouse over a blue-highlighted word in the article a very annoying ad pops up. Some of them are audio/visual and really annoy me too.
As for the comment about Blu-Ray being "a fu*king joke" - perhaps your eyes need testing? Up-scaled DVDs look nowhere as good as a decent blu-ray image. The only joke is the price they charge compared to DVDs.
I run IE and have no idea what Rudolph is talking about either.
3D TV/blu ray is a fu*king joke. only morons pay for tacky fads.
Thank you.
Manufacturers who want to be seen as catering to their customers will produce 2D HDTVs at a lower price than the fools producing 3D TVs that they can't sell.
And, @Rudolph - what ads? Seriously, I don't see any video ads whatsoever. I think you've got a virus. Stop using Internet Explorer and get a real browser.
THE ONLY SHOW WORTH WATCHING ON TV IS THE FLINTSTONES AND GILLIGANS ISLAND, AND THEY ARENT IN 3D YET. SO WHATS THE POINT?
and never used it, came with the TV which was bought during a sale for an extremely good price, only realized afterwards that it has 3D capabilities. Glasses are an extra $120 apiece, so they can keeep 'em.
No idea what you are on about but they sure sound annoying, Firefox with AdBlock Plus FTW.
First, glassless 3D TV probably will not be present for a very long time, if ever. So, people waiting for that will be disappointed.
Second, the main reason why people don't buy into 3D TV is the same reason why I bought a 2D instead of 3D TV last Christmas. The price. You see, every makers are putting 3D TV at their top of the line right now. So, you have entry level, mid-range level (what most people buy), top of the line, and the 3D (based on top of the line). So, for someone like me who doesn't need all the extra bells and whistles of the top of the line TV, we are forced to pay extra for unneeded features.
When they'll make 3D TV based on the low/mid range 2D TV, then it will be affordable, and people will be willing to fork out an extra 300~400$ for 3D TV. But right now, it's insane to pay 100~1500$ for something what will be of value only with a very limited number of occasions.
It will until its a 3d you can watch the same way you can watch telly now: unencumbered and comfortably.
3D can only be appreciated sitting bolt upright near perpendicular to the screen at the moment.
I have a feeling it will be knocked into a cocked hat by individual tablet/netbook screens long before it reaches the masses.
The Inquirer can stick these auto play video ads where the Sun don't shine. If you keep this crap up you will lose more viewers.