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Samsung is set to assume smartphone leadership
KOREAN PHONE MAKER Samsung is set to knock Nokia from its 15 year perch at the top of the mobile phone market by the end of the month.
An analyst at the Japanese financial firm Nomura said, "This quarter we expect Nokia to fall to third place behind Samsung." This refers to leadership in terms of unit shipments and will see Samsung overtake Nokia, which has been the leader since 1996.
Furthermore, the analyst concluded that Nokia will not only be outdone by Samsung but by Apple too. "Nokia looks set to relinquish its smartphone crown (in unit terms) to Samsung and Apple."
If you thought it couldn't get much worse for the Finnish phone firm you would be wrong. The analyst predicted that HTC could overtake Nokia in 2012. This further emphasises the shift in power to Asia, according to Nomura.
The reason for this shift is partly due to component supply, which "despite the earthquake, we see moving into balance from shortage this quarter," said the report.
It seems that there are significant margin repercussions, where big names like Apple, RIM, HTC and Samsung are all making earnings before interest and taxes of over 20 per cent. This is "unheard of in the handset market," according to Nomura.
The analyst claimed that the combination of cheap chipsets from companies such as Qualcomm and Texas Instruments combined with Google's operating system Android means smaller name phone makers are producing higher quality handsets than anticipated.
If Nokia does get knocked off its familiar top spot this month then it will surely try to regain dominance with its upcoming handsets that will feature Microsoft's Windows Phone 7 operating system.
Nokia has recently dismissed buyout rumours, which funnily enough revolved around Samsung, and announced a drop in its sales targets. µ
Tags: Hardware
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"The analyst claimed that the combination of cheap chipsets from companies such as Qualcomm and Texas Instruments combined with Google's operating system Android means smaller name phone makers are producing higher quality handsets than anticipated."
Really nokia? So its Qualcomm and Texas Instruments fault your making crap phones, cause your not using these 'cheap' parts?
And its google fault for making a great OS that is free to licence... That you choose not to be part of?
Yes I would call Samsung and HTC small... NOT! They are both on track to overtake your global sales lead that you had for so long.
Your an old business that hasn't changed with the times and try to flog outdated phones that no one wants.
Yes your huge in asia were your $15 handsets sell like wildfire.... but the rest of the world your slipping.
"If Nokia does get knocked off its familiar top spot this month then it will surely try to regain dominance with its upcoming handsets that will feature Microsoft's Windows Phone 7 operating system."
Yes cause thats working so well for MS right now.... Look at the market share they have now... oh wait they don't have any.
Why do people think that MS WP7 is going to go from 2% market share to 20% market in 12 months? What I see in the pipeline from MS is nothing exciting and playing catchup to google/apple.
Well, it's only natural.
Nokia has nothing on offer, their hardware is very old, the OS is severely outdated.
Remember when Samsung was projecting and hoping they'd overtake Nokia by 2013?
They must be really happy about this.
When are Nokia Q2 results expected?