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IPv6 is the best ad-blocking software, claims IP geolocation firm
IF YOU WANT to dodge web adverts but don't want to install Adblock then IPv6 might be the answer.
Digital Element supplies IP geolocation data to many firms including online advertising brokers that use it to serve relevant adverts to internet users, but the firm told The INQUIRER that almost no advertising networks use IPv6. This means that those IPv6 users who don't use 'dual stack' IP configurations do not get burdened with adverts.
Jeff Burdette, director of research and development at Digital Element said that even on IPv6 day web sites that had IPv6 enabled were serving adverts over IPv4. Single stack IPv6 configurations, meaning no IPv4 connectivity, would not have been served any adverts.
Those who think that IPv6 networks will be immune from advertisers will be bitterly disappointed, however. Burdette told The INQUIRER that it is only a matter of time before advertisers move over to IPv6, saying, "Currently there [aren't] enough eyeballs on IPv6 to make it worthwhile for advertisers to adopt it at the moment."
Digital Element already has 'hyper-local' geolocation for IPv4, with Burdette claiming that the firm can provide accurate data down to a particular post code anywhere in the world. Asked when such data will be available for IPv6, Burdette said that the end of 2011 will prove to be a "tipping point" and that will be when Digital Element will release its hyper-local geolocation data, with a widespread roll-out expected in 2012.
As to whether advertisers are waiting on firms such as Digital Element to provide high resolution data before moving to IPv6, Burdette said that the hold-up was all down to a lack of eyeballs, or advertising potential. Surprisingly, Burdette said that "adverts were not the killer application for IPv6".
High resolution geolocation data is vital to advertisers who want to provide relevant local advertising to users, however there are equally important secondary uses for such data. For latency sensitive applications, using IP geolocation can create overlays that provide low-latency connections with servers that are physically closer to the user.
So if you don't want to see any adverts, at least until the end of the year, then going IPv6 only is the way to go. Just don't expect most web sites in your bookmarks to work yet. µ
Tags: Software
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"help me help me I'm dying"
Quickly madam, where are you ?
Ooops Phones gone dead
Jeeve's, Geo-locate that call so we can save that woman.
Sorry Batman, geo-location was turned OFF by some spimzim on the inquirer.
Then she must die, to save us from Adverts.
Advertising? What's that? Oh, you mean all the boxes I see on my browser screen that says "Unable to Connect" ? It's called a HOSTS file, with thousands of entries, that prevents my browser from connecting to advertising and click-tracking servers.
IPv6 is horrible for privacy, no longer will there be NAT and dynamic IP's but everything will get its own unique IP.. so they will make huge databases of everybody and every one of their devices and the use of those.
And it's damn hard to do blocking since the damn advertisers will all have a million IP's so your systems gets overtaxed keeping it all in check and blocking the advertisers/spooks/hackers.
I just hope the anonymous group can also benefit from it in their fight.
Also: who the hell invented the location thing for the IP information anyway? I'd like to see him beaten silly frankly, he must have known that the only use of that would be negative.