CHINESE MOBILE MEGACORP Huawei has announced its flagship Android smartphone called the 'Vision' that it expects to launch in the UK in the second half of the year.
The device will feature Android 2.3 Gingerbread and is currently still in the prototype stage, but it's clear that the company wants to compete with other premium handset manufacturers like Samsung and HTC. It has even developed a 3D user interface to help navigate around the Android home screens. Unlike HTC's Sense UI, it's a lot more practical and actually seems to offer functionality over flashiness.
But even with a rotating 3D home screen navigator, the company is likely to have a fight on its hands. It is going to be hard to tempt consumers away from the likes of HTC, Samsung and LG, all of which have impressive user interfaces and formidable brand recognition.
The company is also looking into Windows Phone 7 handsets and it is certain to put out a branded tablet at some point this year, too.
Even so, Huawei sees its Vision handset as its way into the branded smartphone market in the UK. The company is already a big success behind the scenes, providing a lot of the infrastructure for mobile service providers, and it is a huge provider in developing countries like Kenya, where it has 70 per cent of the smartphone market. It is also king of the 3G dongle, providing USB devices to mobile operators like Three and O2.
The company was keen to quash comparisons with HTC, though, which previously provided unbranded handsets to firms such as Orange and O2. Huawei, on the other hand, wants to deliver end-to-end technology, not only offering customers phones but also providing the telecoms infrastructure to back them up and give mobile companies tools to help them improve the user experience. µ