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Pricing for AMD's Llano and Bulldozer chips tips up

Priced to go up against Intel's Sandy Bridge
Tue May 24 2011, 15:27

PRICES for AMD's upcoming Llano and Bulldozer chips have been leaked, showing that the x86 processor and graphics chip design firm has six Llano chips and four Bulldozer chips ready to go.

Rumours were doing the rounds late last week that AMD will launch its much hyped Llano and Bulldozer chips next month. A price list for desktop chips also found its way onto a number of web forums, with many web publications viewing the leak as accurate information.

AMD's next generation Llano and Bulldozer cores are seen by the company as its most important chips since the K8, the line of processors that brought out the AMD64 architecture in 2003. If the leaked prices are accurate, AMD will have chips starting from £43 for the dual core Llano E2-3250 all the way up to £200 for the eight-core Bulldozer FX-8130P. These prices are for 1,000 unit lots, so expect single chip retail prices to be somewhat to a lot higher than those mentioned.

While Bulldozer will attack Intel's Core i5 and Core i7 lines of chips it is Llano, with its integrated GPU, that will be most important for AMD. The firm's Fusion application processor unit (APU) design has been promising so much for so long that the Llano APU chips simply have to deliver against Intel's mid-range Sandy Bridge Core i5 chips in both desktops and laptops.

AMD's quad-core Llano chips are reportedly priced between £70 and £105, again in 1,000 unit quantities. So there's nothing wrong with AMD's pricing of these chips, but the question is whether their overall CPU and GPU performance will be close enough to Intel's Sandy Bridge line to make them good value propositions.

There are rumours swirling that AMD has started to ship its Llano chips to PC makers and that the retail channel will see the chips in July. If so, expect laptop PCs sporting AMD's Llano APU chips to tip up just in time for the high volume back-to-school buying season. µ

 

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