GRAPHICS CHIP DESIGNER Nvidia has managed to score something of a coup by getting Youtube to support its 3D Vision technology.
Nvidia has been pushing its 3D Vision technology hard for the best part of two years and its forecasts suggest that the number of 3D PCs will triple year-on-year until 2013 and hit 40 million by 2015. The majority of the 3D market growth from 2012 onwards will happen in notebooks and, according to Nvidia's survey, 61 per cent of its customers said they would plump for 3D next time they bought a PC display.
While the film studios continue to pump out mediocre 3D films, Nvidia cited the growing number of 3D cameras, camcorders, webcams and other gadgets as the main mass market driving force for 3D. User generated 3D content is set to explode and Youtube, which currently has around 6,000 3D videos, is most likely to be the venue that consumers choose to share videos. So it is a big win for Nvidia to get Youtube to support its 3D Vision technology as a viewing option.
Nvidia's 3D Vision software supports HTML5 video streaming on Mozilla's Firefox 4 web browser. While Nvidia announced support for Firefox 4, in the past few months, Youtube users have reportedly been seeing a 3D Vision option for 3D videos on both Google's Chrome and Firefox web browsers, and Nvidia's recent driver releases do cite 3D Vision support in Chrome.
Google's Youtube gives Nvidia the best chance yet to push its 3D technology, though even Youtube won't help Nvidia get over the fact that users will have to don cumbersome shutter glasses in order to view 3D videos. Ditching the glasses might be the only way Nvidia and other vendors will entice punters to shell out for 3D technology. µ
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