Better silent than stupid - German proverb
|
|
|
Sony counts cost of hack attack
SHAMBOLICALLY INSECURE GAMING HOUSE Sony has forecasted its upcoming financial results and cautioned investors about the impact of the Japanese earthquake and notorious hacking incident.
The firm anticipated posting a loss for the year and expects to still suffer in some areas, thanks to a couple of unforeseen, or unprepared for, incidents. However, the bigger picture, for Sony at least, still looks rosy.
"With respect to the forecast for the fiscal year ending March 31, 2012, despite the impact of the Great East Japan Earthquake, sales are expected to increase year-on-year, operating income is expected to be flat year-on-year, and net income attributable to Sony Corporation's stockholders is expected to be positive," it said in a statement, before going on to discuss the bothersome acts of God and Lulz that have troubled it in recent months.
"The impact on operating income of the Great East Japan Earthquake is estimated to be approximately 17 billion yen for the fiscal year ended March 31, 2011 and approximately 150 billion yen for the fiscal year ending March 31, 2012," it said, commenting on the severe geological weather that closed some of its manufacturing plants.
The cost of the hack-induced online downtime, however, is just a tenth of this, and for the full year the firm expects the associated costs to be only around £106m.
"Based on information currently available to Sony, our currently known costs associated with the unauthorized network access are estimated to be approximately 14 billion yen in the fiscal year ending March 31, 2012," it added. µ
Tags: Security
Share this:
Share
Your name in the press constantly? Honestly, that would cost more than 1.6M.
People have short memories. Not many jumped ship, I'd say. So what else does a gamer do?
Thankfully, I set up my account just before the hack so I get two free games. On the downside, I used false address and probably not my date of birth - how do you rate my chances now!?
I love how they always manage to put a positive spin on these press releases. Sony's public image has suffered far greater losses than anything financial. Due to their poor service I certainly won't be buying any more products from them, blu-ray, music or otherwise.
Okay...how would I fix Sony?
First, I would take my entire Consumer Services Dept. and either fire or force 'listening' training upon them. Why? The problems facing Sony right now ARE their own doing and they were told ONE WEEK PRIOR to the servers being down what exactly was going on (search their forums for HyJaxLTD).
Second, I would design a department (NOT A THIRD PARTY) to start paying more attention to the fans out there that just want their consoles to kick butt more than they do. Iv seen ALOT of posts on their support forum dealing with VERY relevant security matters but then usually watch the OP (original poster) be chased off the forums by trolls, flamers; and when that doesnt work, PLAIN AND SIMPLE HARRASSMENT ...with very little REAL moderation done by the moderating staff, and usually in favor of the 'aggrevator'. Iv even had it carry over to MY message system on my PS3, if we could block non-friend messaging this wouldnt be an issue. Its really the saddest high school popularity contest since Facebook. BTW...this information IN FULL also passed to SCEA's Nolan Hass @ 650-655-5920 with very little EVER being done. I myself, have had to email bomb SCEA to have an outright predatorial thread asking for users ages removed from the board with only another to pop up a year later and is still present ...along with the OP.
Third, I would deliver back into the hands of those faithfull consumers who bought launch products, the promises and CORE VALUES they announced with the PS3 release. Such as backwards compatibility with PS2 titles (<10 in the face of launch owners by removing this feature, they dissapointed more than just your junior high school hacker but the more experienced and militarily trained hackers.
Oh, and lets not forget I would keep ANY and ALL servers COMPLETLY upto date. If thru audit I found this not to be occuring I would FIRE the entire IT department. Completly unnacceptable. THIS IS MY FINANCIAL WELL BEING THEY PUT AT RISK HERE!!!
Other than that, I would concentrate on what the MAIN consumers are saying. Not a bunch of misdirection fed thru marketing to their support forum (thats who has the contract with Jive Fullfilment). I would ask if they really are that inept but this last month has shown that to be a rhetorical question.
If you would like to know more about the hack and organization that IS behind this (even the recent SQL exploit made to look as though it was a separate entity) check here:
http://spamtrackers.eu/wiki/index.php/My_Canadian_Pharmacy
http://spamtrackers.eu/wiki/index.php/My_Canadian_Pharmacy#The_tirqd_Unix_infection
While they use other fronts for phishing and ID theft, this is their main purpose account. FOLLOW IT!!!
Semper Fi