SHINY TOY FLOGGER Apple has earned enough this year to pay each of its staff $419,528 in profits.
Huge margin mark-ups, not investing capital and devoted fanbois craving to pay a fortune for Coldplay multimedia on over-priced Ithings meant Apple's profit this year adds up to nearly $500,000 per employee.
Metrics firm Pingdom found that Apple beat other big brand contenders including Google, Microsoft and Intel by a long shot. Pingdom based its figures on companies that are publicly traded on the New York Stock Exchange and NASDAQ, looking at Apple, Google, Microsoft, Intel, Cisco, Ebay, Adobe, Yahoo, Oracle, IBM, Amazon, HP and Dell.
Google came in second with $336,297 per employee, Microsoft was third with $244,831 and Intel came in at fourth place but with a much lower tally of $130,267 profit per employee. Despite posting record earnings this quarter, Dell got the wooden spoon with $26,321 per employee, just losing to HP's similarly unimpressive $28,096.
Apple's lead is substantial. The cappuccino company's profit per staff member is 125 per cent higher than Google's and nearly double Microsoft's. But back in 2008 the numbers were very different. Apple took third place with $151,063 behind Microsoft in second with $194,927 and Google in first place with $209,624. Dell swapped places, with HP coming in last that year.
Pingdom also looked at employee numbers between 2011 and 2008. Apple's workforce is much smaller but has more than doubled to 46,600, Yahoo has the same headcount and Microsoft is the only company in the last three years to have shed staff.
The 2,000 missing staff must have come from Microsoft's consumer hardware and smartphone follies that would have forced a smaller company to go bankrupt. Microsoft cancelled its Kin smartphones for yoofs almost before they even hit the shelves, its good looking Courier tablet never showed up and no one knows what's going to happen with all those leftover Windows Phone 7 handsets. Surely only its cash cows in the Windows 7 PC operating system and Office suite plus the Xbox are keeping it ticking over. µ