The time you enjoy wasting is not wasted time - Bertrand Russell
|
|
|
Nokia drops Ovi brand in favour of ‘Nokia’
RECENT NOTCH ON Microsoft's bedpost, Nokia has dropped the Ovi brand name in favour of plain old Nokia Services.
The Ovi name has appeared on a range of the Finnish phone firm's services, including its Maps apps and its app store, but dropping it might only cause as much confusion as its inception. Nokia might be a Finnish company, but that does not mean that the rest of the world needs to know the Finnish language term for 'door store'.
"Starting with first services on some of the new Nokia devices in July and August, Ovi services will be rebranded as Nokia services in a transition expected to continue into 2012," said the company in a blog post. "Each of the services under the Ovi umbrella will simply be rebranded as Nokia, with no planned disruption to the service roadmaps." Phew.
According to Nokia's chief marketing officer Jerri DeVard, the change is intended to unify the Nokia brand.
"We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture while continuing to deliver compelling opportunities and experiences for partners and consumers alike."
Suggestions that the name change came from Redmond executives confused by the word and its relation to the company are possibly unfounded.
"The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over," explained DeVard. "Our mobile experiences are tightly integrated with our devices - there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it's a Nokia that they can rely on." µ
Share this:
Share
Let's hope this decission of nokia will help them
This decision comes at least 2 years too late.
Presumably Nokia listened to focus groups, possibly even the operators when taking the decision to launch the Ovi brand. This has been their fundamental failure for years, not believing in themselves but instead listening to and believing others who have vested interests and/or their own agendas.
And it isn't likely to change any time soon, considering the operators said they would like WP7 so Nokia promptly ditched their entire and very rich software history, which will almost certainly back fire spectacularly but by then it will be too late for Nokia.
Years ago Nokia should have grown some balls and believed in themselves. Too late now, this decision changes very little.