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Nvidia sees its GPU market share drop by eight per cent

Integrated graphics is the key
Fri May 06 2011, 14:17

CHIP DESIGNER Nvidia has seen its market share eroded by AMD and Intel due to its departure from the integrated graphics devices business.

Figures released by Jon Peddie Research show that Nvidia's market share for first quarter of 2011 fell to 20 per cent, compared to 28 per cent for the same quarter in 2010. In the shorter term, Nvidia suffered a 2.5 per cent drop from Q4 2010 to Q1 2011, leaving the Green Goblin trailing traditional rival AMD by almost 5 per cent.

Nvidia's decision to leave the integrated graphics market will hurt its market share as it has long been known that while discrete graphics gets all the glory, integrated graphics is what generates volume. This truth materialises in Intel's 54.4 per cent market share, which grew by 4.8 per cent from Q1 2010.

Along with Intel the other big winner was AMD, which saw its market share rise by 3.3 per cent from Q1 2010 to 24.8 per cent in Q1 2011. As AMD pushes ahead with its Fusion chips, it is looking likely that it will increase its lead over Nvidia, although its primary goal will be to narrow the gap with Intel.

Looking at Jon Peddie's figures and his comment that tablets such as the Ipad might have decimated netbook sales, Nvidia will hope that its Tegra system-on-chip will help it offset lost graphics market share.

If Tegra based tablets fail to offset its loss of graphics market share, the fact that Nvidia doesn't have an x86 license might finally start to bite. µ

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Comments
You will not see nvidia in anything I own

I bought one of the bump gate laptops. Nvidia knew there chips where bad or should have. They sold them anyway, what did they think would happen. Company's think so little of us as customers that we will just buy whatever they through at us no matter what. I for one am done with nvidia. What good is a $2,000 laptop with a bad gpu. Nvidia you suck.
I would rather have a lowly intel gpu that works, but much prefer AMD.

posted by : Scott, 09 May 2011 Complain about this comment
@ Rogerpjr

lets see, now you mention Dell, the company that KNOWINGLY continued to sell defective PCs with overheating capacitors and this went on for years..

http://tinyurl.com/3amvgsu
http://en.wikipedia.org/wiki/Capacitor_plague

No computer manufacturer is immune to this. Don't disagree with your sentiment however your complete rant about Nvidia as the arch devil is blown out of proportion

You pays your money you take the chance whoever you buy from

posted by : SoftFox, 07 May 2011 Complain about this comment
@ Rogerpjr

Oh Rogerpjr I hope you don't think that ATI was that much better. I have friends that worked on the power regulation side of their video cards and there was shit going on like you have no idea that was going back a few years ago. I use amd card because I get them all for free. One of the perks of being an ASIC designer :D. Things are not rosy at any company. Just keep that in mind ;)

posted by : I have penis breath , 06 May 2011 Complain about this comment
@Rogerpjr

You're a bit confused; Nvidia is still making GPUs for laptops, just not IGPs. Nvidia is focusing it's attention to smart phones and discrete GPUs, leaving the hagh volume, low margin IGPs for Intel.

posted by : mike, 06 May 2011 Complain about this comment
Too bad...

Nvidia developed some good IP working with Sun Systems as a customer.. so their drivers' interface to X-Org stuff is pleasing to me.. more pleasing than AMDs' which appeared 10 months ago to really lose it with respect to EDID reading and ignoring monitor declarations. Instead of buying Nvidia I could have tried an Intel graphics mobo or another operating system. Benchmark that. Faulty BGA's happen. So do faulty drivers.

posted by : pinery, 06 May 2011 Complain about this comment
Nvidia DECIDED to leave! No,no.

Track a few years back in THIS site, and OTHERS. You'll SEE for yourself how Nvidia screwed everyone from APPLE, to HP, Jn (Jane) Q. Customer and the INDUSTRY by knowingly shipping DEFECTIVE chips. Check and see how they cost the sometime unwitting VENDORS like ACER, APPLE, DELL, GATEWAY, and other, I mean, MAJOR vendors. HOW?? It's now a matter of public record how they knowingly lied about their DEFECTIVE process of assembling their graphic chipsets. And rather than FIX it they passed internal memos and ignored the PLEAS of Vendors, customers, and others as to WHAT THE HELL IS GOING ON!! So TODAY I stay away from Nvidia. I have enough stress without knowingly buying from a PROVEN LIAR.

posted by : Rogerpjr, 06 May 2011 Complain about this comment
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