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Apple launches the white Iphone 4

It does matter if it's black or white
Wed Apr 27 2011, 18:24

SHINY TOY FANBOIS are rejoicing as the white Iphone 4 will hit the shores of Blighty tomorrow.

Apparently the world has been waiting for Apple to release the white Iphone 4 to the market and the cappuccino company tells us that it is beautiful. But the company is running out of colour ideas because all the fruit themed marketing types have to offer is white and, well, black.

The Iphone is about the only Ithing that hasn't been dipped in Apple's white livery yet so it was only a matter of time before the gadget maker figured out how to make them. But no matter, it will undoubtedly go on to sell in the millions.

Apple will roll out the white Iphone 4 in the UK tomorrow and nearly everywhere else. As usual, Apple expects us to guess UK pricing but it will go for $199 in the US for the 16GB model and $299 for the 32GB version.

Apple also announced that the WiFi enabled Ipad 2 will launch in Asia starting this week.

The shiny white Ipad 2 is due to hit Asian outlets starting with Japan tomorrow. Hong Kong, Korea, Singapore and eight additional countries will follow on 29 April. Finally, China buyers will get their hands on the Ipad 2 from 6 May through Apple's own stores and selected resellers.

Apple has finally got around to releasing the feature set that should have graced the first Ipad so Asian punters will get the WiFi, WiFi+ and 3G flavours with either 16GB, 32GB or 64GB. But there is still no Flash support for Ipad 2 fanbois. Apple hasn't announced regionalised pricing for the Ipad 2 yet but, it's likely to be cheaper in Asia than it is in the UK.

What we can't work out is how Apple's allocating its stock. Demand for the Ipad 2 has been through the roof, despite the high-cost. Last week long queues were still forming outside Apple's flagship London store as shortages lingered. Resellers have also had stocking issues as UK and US stores reportedly have run out of the Ipad 2.

Apple will have stock reserved for certain locations and will probably have more Ipad 2 devices awaiting delivery to Asian countries.

But why doesn't it do UK fanbois a favour and ship more Ipad 2 tablets here? The cappuccino company has seen record results over the second quarter of this year, so you'd think it would put some of that money into actually producing more units.

Or maybe it just can't meet the demand, which after all is not a bad problem for a corporate flogger of overpriced gadgets made by thousands of young Chinese people working at nearly slave labour to have. µ

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Comments
WooHoo white iPhone

It's brilliant marketing by Apple, all the mindless crApple drones will wait in line, to by the exact same phone in white, just to say they got the white one.

posted by : Gio, 28 April 2011 Complain about this comment
meh

'I suppose, Apple's competition is decidedly Nescafe (a euphemism for "I'd rather drink battery acid"'

Everyone's tastebuds are different, for sure. That said, for tablets I agree with you; so many wannabe tablets, so many disappointments. Cash is staying firmly in my own pocket thought until either Apple makes something smaller and lighter, or someone else gets a clue beyond just ticking spec boxes.

For phones, well at least there is a solid choice out there. For all the raving fan boys, of whatever flavour, it's good to see real options. Even if apparently they need to be in white.

posted by : iPhoney, 28 April 2011 Complain about this comment
@iPhoney

If Apple is cappuccino, then, I suppose, Apple's competition is decidedly Nescafe (a euphemism for "I'd rather drink battery acid", for the benefit of 'overseas' INQ readers).

posted by : The Cunning Stunt, 28 April 2011 Complain about this comment
Hmmm Cappacino

Something with a solid base and lots of froth on top; seems a pretty good way to describe most Apple products. That isn't necessarily a wholly negative thing by the way: some of the competition seem to be all expresso and no froth at all, or even vice versa.

The bit I have an issue with is the level of celebration over Apple froth to the exclusion over everything else. eg A white iPhone seems to be like the second coming for some sad buggers.

Anyway, about the ipad demand. Probably supply issues; would be a laugh if those 'problems' became exacerbated by Apple's new lawsuit against Samsung.

posted by : iPhoney, 28 April 2011 Complain about this comment
I Assume

certain truths bother you in your nice little orchard and you resent having them thrust in your face ?
I also assume you'd like Microsoft to get that qualifier ? Not sure it'd work, because Microsoft does not make much as far as hardware is concerned. On the other hand, Microsoft considers its entire user base to be beta-testers, but I agree that sounds less grating than slave-drivers.

Tough luck.

posted by : Pascal Monett, 28 April 2011 Complain about this comment
Brick

I love lamp

posted by : Ross, 28 April 2011 Complain about this comment
I Assume ...

"made by thousands of young Chinese people working at nearly slave labour to have"

will now be tacked onto to every other manufacturer that appears on the Inq? or is slander only applied to Apple?

posted by : LPF, 28 April 2011 Complain about this comment
"Cappucino" spelling intentional

Isn't part of that because Steve Jobs is so often seen with a cup o'Joe? That and coffee is so popular among geeks who work long hours (well, that and Mountain Dew).

I think it's hilarious. Sort of like "Chipzilla", "Chimpzilla", and my favorite, "The Vole". :-D

As for the iJewelry, personally I don't care for it. I prefer my SanDisk Sansa Clip over an iBlob any day.

posted by : Sum Yung Gai, 27 April 2011 Complain about this comment
@Jim

The spelling was completely intentional and something you'd recognize if you read more of the posts.

posted by : BB, 27 April 2011 Complain about this comment
Capuccino company?

Are we talking about Starbucks or Apple? :)

I believe the author meant "Cupertino" company, not "cappuccino" company :)

Great read nonetheless!

posted by : Jim1096, 27 April 2011 Complain about this comment
aboutus
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