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Tablets are cannibalising laptop and netbook sales

Buyers are choosing shiny drinks trays as PC replacements
Tue Apr 19 2011, 12:15

TABLET COMPUTERS are eating away at PC sales according to a survey from Yougov, which found that one in twelve consumers have chosen to buy a tablet instead of a laptop PC.

Of these people, whom you could spin to say have made a regrettable purchasing decision in the last twelve months, 11 per cent went for the Samsung Galaxy Tab and seven per cent went for the Ipad.

In the main though, and most sensibly, the majority bought the gewgaw gadgets as a companion to their desktop PC.

This rate of adoption, Yougov expects, will increase as cheaper and more capable devices are released, and it expects the adoption sweet spot to be around £250.

Adoption or expected adoption rates are already high. Already, one in eight adults are seriously considering buying a tablet and apparently two-thirds of them know which one they plan to buy.

While tablet sales will whittle away at PC revenues, Yougov also found what so many others have already discovered - that people will buy tablets instead of netbooks.

In its survey it found that 16 per cent of people would buy one to replace a laptop and nine per cent to replace a netbook, something that surprised no one. µ

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Comments
Sales of Laptops aren't down

the rate of growth is down, but the number of devices sold is still up. Not a bad problem for manufacturers, except for those who overestimated their sales numbers and didn't correct production volumes to match reality.

posted by : Steve T, 20 April 2011 Complain about this comment
I call bullshit.

"Tablets are cannibalising laptop and netbook sales"

We are in a worldwide recession (thanks SO much, Bush and Blair). Those who have been out of work for years now would call it a depression.

The fact that laptop and netbook sales are down should surprise no one. Assigning the blame for that to tablets is criminally stupid. But then, so are the people who think a tablet is a good substitute for a real computer.

posted by : Morely the IT Guy, 19 April 2011 Complain about this comment
misleading article

1 in 12 = "cannibalising" according to the author. :)

Here's another example how they want to sell a story when there is none.

A five year old kid can reason better and see this topic has no sense.

Next time, bring us 'real news' dont mislead us into reading a wrong article. Maybe when the ratio moves to 6 or more in 12 then this article would make sense.

posted by : romeo, 19 April 2011 Complain about this comment
Maybe because it's different?

Maybe people are just buying tablets because they're something new, and intrinsically different than what is already owned. There's really no point in buying a new laptop or netbook if you've bought one in the past 3-4 years. All the problems that used to plague laptops have been covered: fast processors, tons of RAM, good battery life, small form factor. Why would anyone need to buy anything more? Couple that with a decreasing reliance on mobile computers compared to smartphones and the entire market has plateaued.

I still think tablets are a joke, but people will buy them until there's really nothing more that's worth packing in them.

posted by : BB, 19 April 2011 Complain about this comment
Great stuff

So Apple is making money and losing even more money?

Great stuff

posted by : I know, 19 April 2011 Complain about this comment
aboutus
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