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Microsoft's Bing numbers are up

Claims 34 per cent of Google searches are unsuccessful
Tue Apr 12 2011, 12:55

INTERNET SEARCH OUTFIT Microsoft has seen Bing grab 30 per cent market share.

US search market data for February and March 2011 from numbers house Experian Hitwise shows that the Microsoft's Bing and Bing-powered Yahoo Search have gained more traffic. Google, on the other hand, has lost search traffic over the last couple of months.

Google still dominates with 64.42 per cent market share in March 2011, but it has lost three per cent of its volume since February. Microsoft's numbers were lower but trending up. The company took 30.01 per cent market share in March. 15.69 percent of that was from Yahoo's Bing-powered Yahoo Search and Bing itself accounted for 14.32 per cent.

The rest of the 69 search engines in the US took only 5.58 per cent. Microsoft claims the reason it is getting the edge on Google is that its search engine has an 80 per cent success rate. The success rate is the same for Bing and Yahoo and Microsoft says this means its Bing users get access to the websites they are looking for.

According to the figures released by Experian Hitwise, Google users have a success rate of only 66 per cent. That is a huge number of unsuccessful web searches if 34 per cent of users don't find what they're looking for.

Microsoft's marketeers will be patting themselves on the back because these numbers could increase after Microsoft finally got a Bing app for the Ipad up and running this month. µ

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Comments
@ K7

Uh... your point? If google's chrome browser (which comes with google as default, and is harder to change than ie9)and firefox both come with google as default, and have both been supposedly gaining market share from internet explorer, then how has bing (internet exxplorer default, very easy to change) gained market share by anything other than legitimate means/popular vote? I fail to see why so many people criticise the search engine having barely used it. I personally used them side by side for months and eventually went with bing for its more relevant results, superior images (which for those who claim M$ copies everything, I would point out google was very quick to copy microsofts improvements in images), better maps (smoother to use, seems better as a route plotter to me).

@ Scot: What annoys me more is how google bundles chrome/toolbar with nearly every piece of freeware i download, and manages to sneak it into the license agreement.

posted by : Well deserved, 13 April 2011 Complain about this comment
I don't see a difference

between Bing and Google in terms of search results. My default search engine in the corner of the browser is Bing, so unless I'm searching for torrents I tend to just use that.

This is a bit off-topic, but it'd be great if there was a standard for website owners where they could simply tell web spiders where to go and whether or not stuff has been updated. Preferably, it would be an automatic feature that would use Checksums(I think that's the best way) to figure out what has changed. If they say search here, the engine goes there, if they don't give permission, than it isn't searched. Simple.

posted by : Jason Goatcher, 13 April 2011 Complain about this comment
@mycelo re: Opera.

@mycelo

Opera search on phones is powered by Google and CAN NOT be changed... And that is DEFAULT for Opera.

posted by : Brian, 12 April 2011 Complain about this comment
@K7

Doesn't Chrome default to Google? ;)

posted by : RP, 12 April 2011 Complain about this comment
M$ tactics

Phones are being sold with bundled Opera whose search engine is hardcoded to Yahoo+Bing and you can't change that.

I guess that has something to do with the sudden increase of such obviously inferior web search service.

posted by : mycelo, 12 April 2011 Complain about this comment
Bing?

Anytime I see references to it I think of this
http://en.wikipedia.org/wiki/Ricochet_Rabbit
Ctrl-f "bing".
ALL cartoon stuff, if you get my drift.

posted by : steve, 12 April 2011 Complain about this comment
Hijacked

Could be true. MS is always trying to swap your homepage and many people don't know how to change it back. MS makes me want to puke.

posted by : Scot, 12 April 2011 Complain about this comment
M$ FUD...

Sorry, but despite this piece of M$ FUD (latelly M$ is doing a lot of FUD about Google)... I have much higher success rate with Google than with Bing.

posted by : Ricard (Reus), 12 April 2011 Complain about this comment
Easy as Sunday Morning

It is easy to grab market share when you make yourself the default search provider for your own web browser.

posted by : K7, 12 April 2011 Complain about this comment
aboutus
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