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Sony cuts PSP price, but not in the UK

Blames exchange rates and all that yen
Mon Apr 11 2011, 18:09

JAPANESE CONGLOMERATE Sony, the electronics and media firm that is currently at the top of Anonymous' contact list, is risking further alienation of its users as it refuses to cut the price of its portable console in the UK.

The company has cut the European price of the rather old console by about a quarter in a bid to drive up sales, except apparently it isn't that interested in driving up sales here in the UK, and has decided not to bother.

"The price drop in continental Europe has been made possible by favourable fluctuations in the exchange rate between the Euro and the Yen," said the company in a statement.

"Since we in the UK are vulnerable to two exchange rate calculations, pounds into Euro's and Euro's into Yen, we are not in a position to offer a similar cut in PSP for the UK."

Last week the firm announced an apparent blanket cost reduction that saw the price of the PSP console drop to €129.99, or around £115. In the US it costs about £80 and in the UK £129.99.

Then, Isabelle Tomatis, European hardware and platforms marketing manager at SCEE, said, "PSP continues to offer a total entertainment package at unbeatable prices. Along with the entertainment services available to all PSP owners on PlayStation Network, there is no better value portable entertainment system around."

Perhaps she should have added, "unless you live in the UK". µ

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Comments
Shopan Mesutiseyou.

The UK makes it harder on themselves, Windows 7 media player is a must own application. Sure it has it's limits, but at least you can read a library and don't have stuff disappearing like with Real Player or Apple or that other free junk. The more steam you take out of Microsoft the worse it gets for all the people of the world. The UK sucks!

posted by : Shopan, 12 April 2011 Complain about this comment
Not Surprised.

I am not surprised by this release that the PSP will not get a price cut in the UK, with out easy access to crossing borders to get cheaper imports we are the cash cow for large conglomerates.

Even digital on demand software is more expensive for UK residents and i think the whole "exchange rate" excuse is garbage.

SONY have a history of not caring about their customers just look up "starwars galaxies nge fiasco" to see what we mean.

posted by : andrew, 11 April 2011 Complain about this comment
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