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Samsung sales down, throws in extra pair of 3D glasses

Financial results don't look so bad in 3D
Thu Apr 07 2011, 10:48

KOREAN ELECTRONICS GIANT Samsung is trying to salvage falling TV sales by throwing in an extra pair of shutter glasses for its 3D models.

The company is at a two-year low financially as sales of TVs and flat screens have plummeted, leading to Samsung profit estimates that are well below the forecasts of market analysts. The company hopes to recover due to sales in the chip sector, according to Reuters.

Samsung might be able to salvage some of its TV market, however, by promoting cheaper 3D TVs.

The second pair of Samsung SSG-3100GB 3D active glasses will ship with all of Samsung's 3D TVs from April 24, giving that extra bit of value. The wireless glasses allow 70 hours of use before the batteries must be replaced.

However, The INQUIRER suggests that lowering the TV prices would be a better way to make them more affordable.

Any of Samsung's 3D TVs that already include two pairs of 3D glasses as part of a 3D Starter Kit, such as the D7000 and D6500 series, will not include an additional pair and thus will not be any more affordable than they are now.

If two sets of strained eyes aren't enough for the family, Samsung is also cutting the price of its glasses to "under $50", so probably $49.99 then.

Once everyone has their hands on a 3D TV with two pairs of goggles they can marvel at their empty wallets in real life 3D. µ


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