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News Corp's Ipad tabloid The Daily is losing audience
RUPERT MURDOCH'S online rag The Daily is losing readership, according to a social notworking analysis.
News Corp has kept quiet about the number of users actually signing up for its paywalled tabloid The Daily.
Apart from a one off statement that hundreds of thousands have signed up to get news they can get for free elsewhere on the Internet, News Corp has said nothing on uptake, but a social notworking data analysis done by the Nieman Foundation at Harvard University suggests that The Daily is losing its paywalled punters.
Director of the Nieman journalism lab Joshua Benton used tools from the social media analysis firm Postrank to create a Twitter chart that breaks down trending metrics and tweets about The Daily.
In a two month period there were 6,026 tweets but the number of tweets about The Daily has plummeted since February. They went from 387 tweets per day on launch and dropped to 104 just two weeks later. That number dropped even further in March. Benton said he got most of the metadata he used from the "share" button that's embedded in The Daily's Ipad app GUI.
"There's a lot of metadata around that little snippet of text: when it was tweeted, who tweeted it, how many followers she has, what date she joined Twitter, and more. Amidst all that data is information about where each tweet was generated," he wrote.
Launched only two months ago, The Daily is Rupert Murdoch's latest stab at securing an alternative revenue stream with an Apple Ipad exclusive for News Corp's low brow content.
Initial data suggested that technology savvy news junkies don't like The Daily. That was a surprise given that it was launched on the Ipad, where Apple's fanbois probably think of themselves as technology savvy. µ
Tags: Software
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So an analysis of people who don't like paying for stuff, shows that they don't like paying for Murdoch's stuff.
Well, duh.
The only two figures at that matter are costs and revenues.
News Corp has turned into death for anyone it touches or creates..
1. Every time you open it you must wait 1 to 2 minutes for an "update," even if there's no update. The Daily can not seem to do a quick check for new data.
2. A "daily" would be delivered every day at about the same time. The Daily has had days with no updates and days where the update is not in the morning but in the late afternoon or evening. This availability time would not be so bad if it were at least consistent.
3. The Daily crashes often, taking you back to the default iPad home screen.
4. Possibly because it's owned by Murdoch, the editorials and news slants are teeth-grindingly right wing. There seems to be no attempt to provide a balanced publication.
5. The app does not remember where you are, so if you exit for a pop-up notice from another app you must start at the beginning, with the update notification, and wait one or two minutes before you can get back to the publication. Even then, unless you have paperclipped your location, you need to scroll through the publication to find where you were.
Aside from that, it's OK. I enjoy the crossword puzzle, at least, even though the numbers in the letter boxes are gray - not black - and therefore difficult to make out.
1. Every time you open it you must wait 1 to 2 minutes for an "update," even if there's no update. The Daily can not seem to do a quick check for new data.
2. A "daily" would be delivered every day at about the same time. The Daily has had days with no updates and days where the update is not in the morning but in the late afternoon or evening. This availability time would not be so bad if it were at least consistent.
3. The Daily crashes often, taking you back to the default iPad home screen.
4. Possibly because it's owned by Murdoch, the editorials and news slants are teeth-grindingly right wing. There seems to be no attempt to provide a balanced publication.
5. The app does not remember where you are, so if you exit for a pop-up notice from another app you must start at the beginning, with the update notification, and wait one or two minutes before you can get back to the publication. Even then, unless you have paperclipped your location, you need to scroll through the publication to find where you were.
Aside from that, it's OK. I enjoy the crossword puzzle, at least, even though the numbers in the letter boxes are gray - not black - and therefore difficult to make out.