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Google's Cloud Print service gets HP's blessing

More ways to flog expensive printer ink
Fri Apr 01 2011, 13:16

INTERNET GIANT Google has teamed up with HP to launch printers that support Google's Cloud Print service, allowing users to print documents from mobile devices.

Last year Google launched its Cloud Print service as a way for users to print from devices that typically cannot connect to printers, such as smartphones and tablets. Now it has signed up the original flogger of expensive printer ink, HP, to support its Cloud Print service in HP's e-print enabled printers.

Google is promoting support for Cloud Print on Chrome laptops, mobile versions of Gmail and Google Docs. It even points to a third party Android application, a Chrome extension and a Firefox add-on, saying they will "help you use Google Cloud Print in more places".

HP says that all e-print users have to do is associate their printer with a Google account to start printing.

The ability to print documents from go-anywhere devices might seem slightly 1990s but printer manufacturers see it as a big sales opportunity. Not only does HP advertise the ability to print from the cloud in its television commercials, enterprise document companies such as Ricoh have been working on building services into printers that allow Iphone users to print files over the Internet.

The success of Google's Cloud Print service goes to show that despite all the laptops, netbooks, tablets and smartphones in the world, there's still demand for good old fashioned paper. µ


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