CHIPMAKER Intel has lost its SVP and general manager of the Ultra Mobility Group (UMG), Anand Chandrasekher.
Chandrasekher had been with Intel for 24 years, playing a pivotal in the development and rollout of Intel's immensely successful Centrino chipset. In more recent times Chandrasekher's UMG has been pushing the Atom processor with mixed success. But now he's off to "pursue other interests" outside of Intel.
Intel quickly instilled Mike Bell and Dave Whalen, both VPs of Intel's Architecture Group to co-manage UMG, a division that has grown in importance as Intel tries to break into the mainstream embedded chip market.
While Chandrasekher oversaw great success with Intel's Centrino chipset in laptops, Intel's Atom processor has enjoyed success only in netbooks. In the growing smartphone and tablet markets, Intel is absolutely nowhere, with chips based on British chip design outfit ARM designs taking the vast majority of sales.
Intel has reiterated its desire to break into this market a number of times, including at last month's Mobile World Congress where it displayed one of the key components that make up a mobile system-on-chip.
Following Chandrasekher's departure, Intel said, "We continue to make the investments needed to ensure that the best user experience on smartphones and handhelds runs on Intel architecture, and to ship a phone this year."
It is clear that Intel is gearing up for another push in the embedded mobile market, however it will be without one of its veteran executives at the helm. µ
But it's probably not going to be available to customers anytime soon
But it's OK cos he thinks the battery life is crap
Callas to Cupertino
Cheers, trebles and big bonuses all round