MAKER OF SHINY TOYS Apple has sued Amazon for alleged infringement of its trademarked name, "App Store".
Apple claims that Amazon is "improperly using" Apple's trademark in connection to its mobile software developer programme and its application download service, which launched today with close to 4,000 apps.
Since Amazon's app store is for Android, it is likely a major source of contention, given how much market share Android is stealing from Apple's devices. Amazon's strong presence online also gives it a fighting chance of making its app store highly successful.
Apple issued a cease and desist order to Amazon on three occasions, it claims, but these were ignored, according to Bloomberg. Apple claims that Amazon is confusing and misleading customers by using the name App Store. It also suggested that Amazon was "unlawfully" using the trademark to "solicit software developers", which indicates that it might be losing developers to Amazon.
The trademarked term was approved by the US Patent and Trademark Office, but Microsoft has opposed it and asked for a re-examination, which could quash Apple's court case if the trademark approval is reversed.
The complaint was filed in US District Court on 18 March in California, the home of the fruit themed company. µ