Beer is proof that God loves us and wants us to be happy - Benjamin Franklin
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Intel hears some noise for breakout bands
SPANDEX and air guitars are probably not a part of Noisey.com but Intel's employees might get the chance to rock their office quad with the website.
Intel has helped out noisey.com, a website that profiles with short videos new bands and local music scenes from more than 10 countries including the UK.
But its marketing pitch includes the phrases "discovery platform" and "innovative user experience". Words that no doubt slip off the tongues in the Intel marketing department but, for the wild hair musicians who might want to showcase themselves on such a website, not so much.
Launched on Friday, Noisey.com says it gives viewers "an intimate look into the life of up-and-coming musicians that could once only be experienced by the band's inner-circle". More meat for the music industry celebrity machine, clearly.
The first set of bands profiled include the UK's indie rock group The Vaccines, French bands The Shoes and Bewitched Hands, the German band Frittenbude and the US bands Pictureplane and Das Racist. The INQUIRER is not so sure about the family friendliness of that last one.
John Galvin, director of Intel's partner marketing group gushed, "no one is positioned quite as well as Intel to push the technical boundaries of Noisey.com and the resulting platform is nothing if not pioneering for the music community."
By 'platform' The INQUIRER thinks he means the website, but we're not sure if the hip and trendy artistes will know that. µ
Tags: Software
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...I'm not liking the execution.
Wonderful idea (I thought) for an indy band-centric social networking site. But my little monsters (LMs) find it non-intuitive, difficult to use, and focused upon the 10-megabit-and-up bandwidth crowd.
The non-intuitive bit needs no explanation. But there is a nuance of dislike that comes from (according to my LMs) a look-and-feel connection with several government and banking web sites. (I think it's the pull-down tabs, like the one that wants the viewer to select a geo location-of-origin for the band he/she wishes to investigate.)
One LM had to enable nine script pushers (server entities that push script execution to the client machine) to view a page. He uses FireFox and noscript on strong. Most of my LMs do this.
Couple of LMs told me that the site reminds them of MySpace in the old days. Given that my LMs do not follow the financial news, and are not aware that Mister Murdock's exuberant acquisition is currently floating face down and motionless in the monetization canal, I found these comments to be noteworthy.
We used a 1 megabit DSL line for the trials, and 1 megabit is clearly not enough. I seriously doubt that 3 megabits would be enough. 5 megabits could even be inadequate, if someone were streaming a hi-def movie on the same service at the same time. Not every real-world visitor has access to gigantic optical pipes like the ones that connect Dell, Intel, and Noisey to the i'net. Design & review should have been done using the same bandwidths that the bulk of the target market will be using to view the final results.
Other stuff...but mostly trivial.