Oxymoron of the day: Precise Lawyers
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Nokia backs up its next billion push with a forecast
FINNISH PHONE MAKER Nokia's blog endeavours to support its campaign to bring mobile and Internet connectivity to its 'next billion users' with forecast statistics.
The data sourced from Nokia Market Forecasts follows a poll asking users what feature would be the most important in building a phone for the masses. It found that 86 per cent of the world's population doesn't currently use a mobile device to regularly access the Internet or at all.
Of this 86 per cent (almost 6 billion people), 1.5 billion people, making up 22 per cent, have a web capable phone but don't use it regularly for that purpose and 46 per cent, totalling 3.2 billion people, don't own a mobile phone at all. It's this market that Nokia plans to address with phones such as its recently announced X1-00, a phone that will cost only about 35€.
Nokia claims in its blog post that having access to mobile technology is a key aspect when it comes to job opportunities, equality and health. The numbers suggest otherwise, however, with only 14 per cent, or 1 billion users, actually using their phones to access the Internet regularly.
The forecast also found that 17 per cent, or 1.2 billion users, use SMS on their devices but don't access the Internet. Who knows what the remaining 1 per cent of the world is up to, as Nokia's figures add up to just 99 percent. Perhaps it's just a statistical artifact, or maybe they're just happy living their lives without Nokia. µ
Tags: Hardware
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Do we have any figures for how many of those 46% of the worlds population without cellphones:
* Choose not to have a cellphone
* Live in a region covered by an affordable mobile service
Purely Anecodotal evidence follows:
Visiting HongKong some years ago I bought a couple of cheap'n'cheerful Sony-Ericssons for my 10 year old twins. They thanked me politely then persuaded their mother to buy them something with more features.
I think you're forgetting that Nokia already are the world leaders for basic no-frills phones
When they say they want to create a $35 phone they don't mean on a 2 year contact- they mean Pay as You Go
This isn't a race to the bottom, it's targeting a certain demographic that won't sign up to a contract and won't pay lots of money for an all singing all dancing phone
The reason (rightly or wrongly) they didn't go with Android (apart from the bribe) is it would be impossible for them to stand out from the crowd and it would have been a race to the bottom
Currently Nokia are competing with a few lesser known brands in the low end market and they win with brand recognition - something they'd loose in a switch to Andorid
Its not about the charts and statistics. I can go to any carrier, sign a two year plan and get a basic cell phone with internet abilities for 35 bucks or less. So just exactly how is Nokia planning on capitalizing with cheap phones+internet?
As TFA says; the numbers don't really add up.
I'm sorry, am i missing something here or is the author not actually able to intelligently read diagrams, cos the figures mentioned here (no link to source by the way) in the text are not whats in the image....
So Nokia wants to sell a low margin phone to the masses. I thought that this was the type of thing Nokia wanted to avoid - getting in a market that was a race to the bottom.
Nokia forgets to factor in several key points.
The first; there are people like me that have a cell phone but refuse to pay the extortion fees/data plans of my carrier.
The second; Nokia fails to realize they have been had by Microsoft (just ask Novel how well that partnership went).
In about 5 years Nokia will be no more.