Together we add up, divided we're just a fraction - Thomas Monk, Accelenation
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Innovation is our focus says Nvidia's CEO
CHIP DESIGNER Nvidia's CEO Jen-Hsun Huang criticised the industry for announcing chips two years in advance, saying that meant those processors don't matter.
Explaining that his firm is focused on innovation and not on announcing chips willy-nilly, Huang didn't mince words when he said that firms that talk up chips years hence are admitting that their current chip performance is not good enough.
Project Denver is a focus of Nvidia's innovation and Huang explained that it will result in a Tegra chip that is part central processing unit, based on an ARM design, and part graphical processing unit, which for Nvidia is Cuda.
He also said that parallel processing is the future because it presents an opportunity for real energy efficiency and that means smaller, longer lasting batteries and lighter devices.
Speaking at the beginning of Nvidia's financial analyst day 2011, Huang might regret using the word delightful to describe the user experience of Tegra in Android devices. That was Microsoft CEO Steve Ballmer's favourite word when he announced Windows Phone 7.
Holding himself hostage to fortune again, Huang said, "In the future you will bring your own computer to work just as you take your own car to work, it will just work, web 2.0."
He sees the future as one where everyone is using mobile devices and expects this market that he hopes to capture to be at least six-fold what Nvidia has competed in before.
A factor behind Huang's expectations for a huge future in mobile devices is Microsoft's support for ARM. Huang said it is a "big big event". µ
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What a wako:
"In the future you will bring your own computer to work just as you take your own car to work, it will just work, web 2.0."
- no it won't happen. Work computers are company property. Work computers are a controlled environment. Home computers have personal information you may not want to give to your company.
Work computers are paid for my the company and are write off. Work computers are maintained by Work IT staff, personal equipment is not.
Work equipment is standardized, home equipment depends on your favorite game and color.
Jen-Hsun Huang's perception is a bit stuck in the bubble. But that's the cost of being to rich to be intouch with the real world.
"...saying that meant those processors don't matter."
In Mr. Huangs mind, everything AMD and Intel do leads to CPUs not mattering in any way and graphics cards (actually the green kind only) being far better suited to do processoring.
"In the future you will bring your own computer to work just as you take your own car to work, it will just work, web 2.0."
Blind faith HURR DURR