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Microsoft's Bing overtakes Yahoo for the first time

Still has a mountain to climb against Google
Wed Mar 02 2011, 12:08

SEARCH ENGINE ALSO-RAN Bing has for the first time managed to overtake Yahoo in the global search engine market.

Microsoft's Bing search engine hit the headlines recently for copying results from Google, but yesterday it scored a bittersweet victory in overtaking Yahoo, with 4.37 per cent of the global market compared to Yahoo's 3.93 per cent. To say that both of those firms have a long way to go in matching Google would be an understatement, as Statcounter puts Google's global share at just under 90 per cent.

It's hard to say just when Yahoo's search unit last posted any good news and Statcounter's latest results should all but hammer the nail in coffin of Yahoo's search operation. Reports are coming in that Yahoo is looking to flog its Japanese operations to free up cash for its fight with Google and Facebook.

Microsoft won't be too pleased at Yahoo's performance either, as it signed a deal with Yahoo to power its web search back in 2009, so Yahoo's decline in popularity affects Microsoft almost as much as Yahoo itself.

While Statcounter's figures hardly suggest Google needs to worry, it is the first time the web search giant has fallen below 90 per cent global market share in 18 months. Aodhan Cullen, CEO of Statcounter said, "Although Google dipped below the 90 [per cent] mark in February worldwide for the first time since August 2009 it shows little sign of losing its global dominance any time soon."

Google's global share might have fallen below 90 per cent but in the UK, it still has over 92 per cent of the market, with Bing clearly ahead of Yahoo with 3.65 percent.

These latest figures go to show that despite Microsoft's aggressive marketing strategy, Bing still is a world away from getting anywhere close to Google. µ

 

 

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