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Microsoft's Bing overtakes Yahoo for the first time

Still has a mountain to climb against Google
Wed Mar 02 2011, 12:08

SEARCH ENGINE ALSO-RAN Bing has for the first time managed to overtake Yahoo in the global search engine market.

Microsoft's Bing search engine hit the headlines recently for copying results from Google, but yesterday it scored a bittersweet victory in overtaking Yahoo, with 4.37 per cent of the global market compared to Yahoo's 3.93 per cent. To say that both of those firms have a long way to go in matching Google would be an understatement, as Statcounter puts Google's global share at just under 90 per cent.

It's hard to say just when Yahoo's search unit last posted any good news and Statcounter's latest results should all but hammer the nail in coffin of Yahoo's search operation. Reports are coming in that Yahoo is looking to flog its Japanese operations to free up cash for its fight with Google and Facebook.

Microsoft won't be too pleased at Yahoo's performance either, as it signed a deal with Yahoo to power its web search back in 2009, so Yahoo's decline in popularity affects Microsoft almost as much as Yahoo itself.

While Statcounter's figures hardly suggest Google needs to worry, it is the first time the web search giant has fallen below 90 per cent global market share in 18 months. Aodhan Cullen, CEO of Statcounter said, "Although Google dipped below the 90 [per cent] mark in February worldwide for the first time since August 2009 it shows little sign of losing its global dominance any time soon."

Google's global share might have fallen below 90 per cent but in the UK, it still has over 92 per cent of the market, with Bing clearly ahead of Yahoo with 3.65 percent.

These latest figures go to show that despite Microsoft's aggressive marketing strategy, Bing still is a world away from getting anywhere close to Google. µ

 

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Comments
Results are rigged

If you make the DEFAULT search engine in all your products bing.....does it really count?

posted by : K7, 21 October 2011 Complain about this comment
Another Microsoft "business partner"...

Another Microsoft "business partner" gets shafted. How unusual.

Yahoo!

posted by : NONMSFTY, 03 March 2011 Complain about this comment
INSPECTOR GADGET KILLED YAHOO

THERE WAS A REALLY SCAREY CHILDRENS MOVIE CALLED INSPECTOR GADGET WHEREIN FERRIS BUELLER WAS RACING AFTER SOME BAD GUYS IN A HONDA CIVIC, WHEN A YAHOO BILLBOARD FELL ON HIM CRUSHING HIS BODY AND NECESSITATING A HORRIBLY DISTURBING ROBOCOP SCENE WHERE HIS BODY WAS CUT OFF AND REPLACED WITH ROBOT PARTS. MILLIONS OF CHILDREN HAD RECURRENT NIGHTMARES FOR YEARS OF YAHOO BILLBOARDS CRUSHING THEIR BODIES AND GETTING SENT TO CREEPY LABS WHERE THEY GOT BUILT INTO HORRIBLE CYBORG CREATURES, SO YEAH ITS PRETTY OBVIOUS WHY NOBODY USES YAHOO.

posted by : SHOUTER, 02 March 2011 Complain about this comment
Bing is dead

Microsoft sealed Sing's fate when they partnered with Yahoo.

So, yu have two slow to move organizations, and what do you do? You tie the left leg of the one to the right leg of the other, so now walking (aka decision making) is made even harder.

There was no reason for MS to partner with yahoo. The reason Microsoft did it was to save their massive ego after the Yahoo takeover colapsed (microsoft execs, being typical egghead managers, they just HAD to walk away with something, even if it is a deal that's going to make things worse).

Microsoft should have done a Bear hug (aka hostile takeover) on Yahoo, then Bing shallows all of Yahoo search, and then they might have some interesting search technology. Now all they have is two mediocre search technologies and two decision centers. Not good.

posted by : kurkosdr, 02 March 2011 Complain about this comment
Reason for that

Bing sucks in search. I use it more than Google, but only when I need to find something obvious. Obscure and no chance

Try this .. search "rift" ... top bing- wiki , top goog = the game rift.

posted by : I know, 02 March 2011 Complain about this comment
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