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Motorola plays '4G' card to justify Xoom tablet price
OWN THROAT SLASHING mobile phone maker Motorola has defended the sky-high price of its Xoom tablet by playing the '4G' card.
How can anything possibly be more expensive than over-priced Ithings? That was the question Motorola's executives were faced with when the company announced the $800 price tag of its Xoom tablet. The answer, it seems, was to justify the cost in these cash strapped times by claiming that the Xoom tablet is '4G' compatible in the US on Verizon's network.
The Motorola Mobility executive in question, CEO Sanjay Jha, gave the answer to an assortment of hacks at Mobile World Congress in Barcelona.
"We felt that our ability to deliver 50Mbps would justify the $799 price point. It is 32GB with 3G and a free upgrade to 4G," he said.
"Being competitive with Ipad is important. We feel that from the hardware and capabilities we deliver we are at least competitive and in a number of ways better," Jha added.
Of course, $800 buys the premium Xoom experience as marketing dweebs love to say and it will be scaled over several price points in different countries. However, that still leaves it priced $30 higher than a 3G, 32GB Ipad on Verizon.
Jha didn't finish there, either. While telling the assembled hacks what features we'll see on the Xoom he accidentally let slip that it will support Google's still unannounced music service. After name-dropping Google, he added, "There will be music service, there will be video service." µ
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Sky high? Youve got to be kidding me. Yes, $800 is a lot for a tablet. Its ultra small compared to a laptop, and works great. However...
I see a lot of attention being paid to the cost of the Xoom. I guess I have a hard time understanding that. When the iPad with 3G and wifi with 32 GB storage and, Apple being Apple, youve got to get adapters that cost anywhere from $40 to $70 to connect cameras and external video, with no cameras, slower processor, lesser video, less RAM, etc, etc costs $729 to start with plus the extra, how is $799 a bad deal. Just curious folks. Pass the kool aid.
because you're not stuck in in Steve Jobs walled garden. I can run ANY Linux program I want on there. Can't say the same thing for the Ipad.
Use a $2us chip instead of the $1us chip and jack the price up a couple hundred?
Did I read that right?
What a crock.
Hello Motorola... In case you missed the memo, 4G is a selling point not a pricing one.
Good luck with that Motorola. All Apple has to do is add dual core, sd card, and a lower price and you can forget about it. If Apple ever wises up and adds Flash, they'll kill Android. Flash is the only thing Android has over Apple.