The quicker a phone's answered in sales, the slower it's answered in customer services - Brownridge's Law
MOBILE SOFTWARE DEVELOPER Microsoft's CEO Steve Ballmer took to the stage to deliver his keynote address at Mobile World Congress in Barcelona this afternoon, and we were there.
15:22: Joe Belfiore runs through current features in WP7 such as photos, voice search. Talking about Live Tiles.
15:25: Belfiore to show off unfinished code - things that will come out soon
Office Hub to have Sharepoint connectivity.
15:26: Skydrive to browse documents - looks similar to Dropbox.
Belfiore demonstrates the multi-user capabilities of Skydrive, such as marking files, making changes.
15:28: Internet Explorer 9 will be released on WP7 in the major update "later this year"- does not say whether it will be the March update.
Now Belfiore is talking about IE 9 on the desktop.
15:28: Demonstration video with IE 9 running against Firefox 4, Safari 5 which aims to show higher performance in IE9.
15:30: Belfiore says the IE 9 engine will not be changed in the version of IE 9 on WP7.
Displays IE9 on WP7 and brings pu Iphone 4 running Safari. The demo, albeit hand picked, does show Safari significantly slower than IE 9 on WP7. The demo is on the IE9 test drive website.
15:32: Demos HTML5 video, uses Internet Movie Database (IMDB) test site to show H.264 high-def video. Sadly no bandwidth to actually play the video.
15:33: Multi-tasking for third party applications. Claims that it will balance the needs of battery life and performance. Similar argument to Apple's for its decision with multi-tasking in IOS.
15:36: Shows games pausing and a multi-application browser. Much like tabs in a web browser this is called Task View in WP7. The switching between applications is pretty slick with each tab 'coming to life' very quickly.
15:37: Belfiore shows support for third party music applications to play music while navigating around WP7.
15:39: WP7 shown as a "companion" to Kinect. It seems like a small remote display for the Xbox 360, with the user able to play the game alongside the person who is physically playing with Kinect.
15:42: Ballmer back on stage, talking about companies Microsoft has worked with. No mention of Nokia yet.
15:43: Talks about the number of applications on the WP7 Marketplace. Says Microsoft is off to a strong start but admits that it has a lot of work to do.
15:44: Mentions Microsoft's aim to avoid fragmentation "that other systems in the phone arena" have. Dig at Android.
15:45: First mention of Nokia.
15:45: "Nokia has incredible capabilities" - mentions design. supply chain. Says Nokia will deliver "Nokia Windows Phones". Nokia technologies will be used in Bing services, whether it is used on PC, WP7 or Nokia Phones.
15:47: Nokia CEO Stephen Elop takes the stage.
15:47: Microsoft and Nokia represent "a nature relationship" says Elop. Apparently Elop thinks "people get it". We're not so sure.
15:48: Now mentions global reach and the work Nokia can do to "strengthen the Windows ecosystem". Mentions what Nokia will bring to Microsoft, such as mapping and what Microsoft brings to Nokia, such as Xbox and Bing.
15:49: Elop bangs the drum by claiming the MS-Nokia hookup is good for the mobile operators. He says that operators can now deliver more choice to consumers. Elop says Nokia knows how to work with operators and claims that it will create the "most operator friendly ecosystem". Roughly translated, he is saying Nokia and Microsoft will make them more money.
15:51: Ballmer back on. Says Nokia's strength will help build Windows Phone.
15:52: Ballmer repeats that Windows Phone will be the most operator friendly operating system. He now rattles through the technology that was referred to earlier in the talk.
15:53 Ballmer is wrapping up now, he's done a pretty good job of pushing Windows Phone 7. Says 2011 will be a great year for Windows Phone. µ
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