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Murdoch delays The Daily

Can't sort out the subscription service
Fri Jan 14 2011, 10:40

THE GLORIOUS ALLIANCE between media mogul Rupert Murdoch and Apple CEO Steve Jobs seems to have hit a snag.

Murdoch and Jobs had come up with a cunning plan to create an online newspaper designed for Jobs' keyboardless netbook, the Ipad.

The idea is that the Ipad will save the newspaper industry, which has not been doing very well since that pesky Internet meant that people didn't have to pay Murdoch to read the news any more.

We were wondering how the alliance would go since both Murdoch and Jobs are a tad on the autocratic side and neither particularly likes being told what to do.

The Daily was supposed to come out next week but according to Reuters it has been delayed due to problems related to online subscription processing.

While News Corp confirmed that the launch of The Daily will be delayed, neither it nor Apple are commenting on the problem.

It is strange that subscription problems have been named as the cause of the delay. We would have thought that was the easiest thing for both of them to do.

After all Murdoch has some experience with paywalls and Jobs has approved shedloads of magazine subscriptions. Unless the problem is how much cash goes to Steve Jobs, in which case it could be a real problem. µ




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