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AMD CEO departure came after months of concern

Lack of a mobile strategy is to blame
Wed Jan 12 2011, 11:44

THE SUDDEN EXIT of AMD CEO Dirk Meyer followed months of concern among some board members that he wasn't doing enough to get the chip designer into the exploding mobile market.

An AMD source told Reuters that Meyer had been swamped by currents of discontent on the board because he had done nothing to tackle the booming mobile market chip industry.

As late as October, Meyer had told analysts that even though tablets like Apple's Ipad were eating into demand for laptops, AMD would hold off on investing to develop microprocessors for that market until it grew more.

Patrick Wang, an analyst at Wedbush told Reuters that his sources had told him the same thing. He said that the board didn't think Dirk was taking them down the road they wanted to be on.

"They wanted to be on the Yellow Brick Road toward tablets and smartphones," he said.

Meanwhile AMD board members watched in horror as AMD's rival Intel got very interested in making mobile chips.

Still, he was not the only CEO who failed to see the booming mobile market coming. Steve Ballmer made the same mistake at Microsoft. µ

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@Jon not InHell ... try intelfidels

not InHell ... try "intelfidels"

Arabian Micro Devices

posted by : Muhammad Imran/mi1400, 15 January 2011 Complain about this comment
Back into mobile?

Both AMD and Intel were in the mobile market until both compaines shed their handheld device lines. AMD had Imageon Media Processor, which they sold to Qualcomm. I knew then that was a mistake, it was a good product in quite a few devices. If they had kept the line and continued development, no telling where they would be with it today. Intel already had X-Scale mobile line, a pretty fast ARM based processor that they sold to Marvell and what architecture dominates the smartphone industry now? Not saying Intel or AMD won't be able to catch up in that market, but shedding these products a few years ago didn't help them today imho.

posted by : Brian, 13 January 2011 Complain about this comment
Its not him, all AMD bras is Intel's slave cuz of x86 secret lic terms

Its not him, all AMD bras is Intel's slave cuz of x86 secret lic terms. 3+ Years back i wrote.. We must demand as class action suite to make it public cuz it seems an antitrust case too. for past 4 years i have always been supected of AMD being walking like slave behind Intel, possibly because of those lic terms. AMD's FP always seems throtled by Intel's x86 lic terms. Even the Pentium era ...the then ruling Athlon Fx 60 etc also seem throteled at Floating-Point end. Isnt that same FP make SSE4.x a Core2-Duo/Quad !?!

my 2006 post:
==============
Why not someone make a Dell-Cartoon and Youtube-AMD-Megahertzgovinea style video using that same AMD-DUEL video. We AMD fanantics are really done with this hypocracy. With what a confident/shameless style AMD is saying Agena will be availble before XMAS. Why dont they say Agena will be available Before End of Fiscal year 2007 atleast they would be able to release by June-"2008" jugling with word FISCAL.
We will be getting this supposed NOV-2006 Glorious Agena/Phenom 1-year late. I was damn right http://wwww.xbitlabs.com/discussion/3661.html "when AMD will be pulling bPod (BarcelonaPod, pun at Apple iPod, steve job's pulling of iPod from jeans pocket) from jeans pocket in mid 2007, Intel will be 'generally' selling 45nm penryn." the buyers guide 2007 will be like "Agena/Phenom to release next month but wait 1-month for Penryn". People are un justly against Apple's bragings, its actuall a syndrome Apple got infected with and second victim of this braging+patetioning syndrom is AMD.

posted by : Muhammad Imran/mi1400, 13 January 2011 Complain about this comment
It remains to be seen

While tablets and not-so-smart phones are emerging markets, it remains to be seen what potential exists there for AMD and InHell. I suspect there were bigger ideological issues than just this. Some times board members are more concerned with immediate compensation than long term profits.

By all accounts Microsucks is a convicted criminal.

posted by : Jon, 12 January 2011 Complain about this comment
"Ballmer made the same mistake at Microsoft"

No, no, no. Ballmer has not made _one_ mistake at Microsoft. He's made DOZENS of mistakes.
The only reason he is still there is most probably because Microsoft has so much cash and revenue thanks to the Windows/Office cash cow that just about anybody could lead Microsoft and not really hit its bottom line too hard to get noticed.
Really creating innovation and becoming an industry leader who leads by example and not by cheese-or-stick methods would require intelligence, not to mention vision, that Ballmer, like all the beancounter CEOs currently in office, lack with despairing regularity.

Now of course I admit that I wouldn't do better than Ballmer in his place, but I contend that I probably wouldn't do worse either.
And the furniture certainly wouldn't have to be replaced so often.

posted by : Pascal Monett, 12 January 2011 Complain about this comment
aboutus
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