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Apple Mac App Store opens for business

Controlled is better than fragmented
Thu Jan 06 2011, 16:42

OPEN IS EVIL and control is good could perhaps be the motto of Apple's Mac App Store after CEO Steve Jobs' comments last year about open source.

Today the Mac App Store for OS X went online and it has more than 1,000 free and paid apps, according to the cappuccino company. Fanbois can buy the paid-for apps with their Itunes account. Apple's OS X app store means fanbois' ability to make choices on what software can be installed on their shiny Macs is further diminished. Instead they will simply consume what Saint Steve says they can have.

Developers can have lots of fun abiding by all of the rules imposed on them for selling through the store, which no doubt make it seem like a scary version of Disneyland. Jobs called open source fragmented last year during an investor relations call, so users can expect a continuation of the company's legendary control freakery with its OS X applications e-tailer.

Opening an App Store for Mac computers was the logical next step after Apple's success with similar stores for the Iphone and Ipad. While control is good, let's not forget that the app stores generate massive revenues for the fruit themed toymaker because Jobs' Mob takes a whopping 30 per cent cut from every sale.

The store is available for Snow Leopard users through a software update as part of Mac OS X v10.6.6. The store offers apps in education, games, graphics and design, lifestyle, productivity, utilities and other categories.

For fanbois the Mac OS X App Store is without doubt the final stage in Apple's cradle to grave approach to mindless technology purchasing, and they have learned to love their chains. µ


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