ONLINE BOOKSELLER Amazon is offering developers access to its applications developer store for Android devices, before it launches the apps store that will sell them.
The firm confirmed rumours about its work in the Android applications market in a blog post, saying that the Appstore Developer Portal is a self-service tool that will let software developers - and those working with Android in particular - join its ecosystem and start delivering tools to its millions of customers.
"At Amazon, we start with the customer and work backwards, and we're always looking for ways to improve the customer experience", explained the firm in a blog post, in which it said that rather than confuse the market by adding another store, it was improving it.
"The sheer number of apps available today makes it hard for customers to find high-quality, relevant products - and developers similarly struggle to get their apps noticed," the firm explained.
"Amazon's innovative marketing and merchandising features are designed to help customers find and discover relevant products from our vast selection, and we're excited to apply those capabilities to the apps market segment."
Although other application stores might seem more appealing, the Android apps store itself, for example, Amazon believes that its brand power will sway developers its way, and keep them close to customers.
Features associated with the Appstore Developer Portal include, "Access to tens of millions of active Amazon customers", "Amazon's proven marketing and merchandising features", and the "convenience of using an existing Amazon.com account", which should make it easier for shoppers to spend.
The Apps Store itself will be part of the main Amazon e-commerce website, meaning that shoppers will be able to buy software as easily as they buy books, apparently. However, Amazon has not yet said when it will open this important commercial part of its cunning plan.
For anyone who joins its Appstore Developer Portal now, Amazon will waive the first year's $99 membership fee. µ