Never let it be said that facts will get in the way of a fun story - Mike Magee
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Intel's Sandy Bridge sucks up to Hollywood with DRM
CHIPMAKER Intel has cut a deal with Hollywood in its Sandy Bridge chips to put digital restrictions management (DRM) in them.
Intel's sellout to the big media companies makes it 'safer' for Hollywood studios to offer premium movies to consumers on locked-down personal computers. No doubt the media content cartels and Intel are dreaming monopolistic visions of extracting big rents to stream everything online.
According to Reuters, Time Warner's digital distribution unit and other studios plan to offer high-definition movies to consumers who have PCs with Intel Sandy Bridge chips inside, simultaneous with releasing them on DVD.
Apparently the media cartels are dead keen to get their content on PCs that are locked-down even to the level of the chip.
Mooly Eden, Intel's VP and general manager of the PC client group said that Intel's embedded DRM allows content to be streamed to computers with Sandy Bridge chips and that Chipzilla is making deals with all the studios and content distributors to make it available.
So while punters will get saddled with DRM on their computers, Intel thinks that it can suck them in and buy them off with improved multimedia processing.
Intel's Sandy Bridge chip designs combine central processing and graphics functions on the same piece of silicon, making them faster, more energy efficient, and likely more profitable.
But Chipzilla is taking a big gamble. As with Intel's earlier, aborted scheme to put a serial number in every CPU chip, it is possible that consumers will refuse to buy the chips because of the DRM lock-down.
It is questionable whether Hollywood making available paid-for content through its toll-booth outlets will be seen as an advantage or a drawback, and will on balance attract the PC punters. µ
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You idiots don't even understand anything...AMD's graphics cards also have HDCP support as in DRM. So do their APU's.
What's your point? You can run DRM stuff on either. It's not like anyone is forcing DRM on you.
You can pirate games & screw DRM. Hell you can pirate windows without activating.
What a bunch of trolls saying rock on AMD bunch of idiots.
Rock on AMD.
Just to recapitulate, this "DRM" only means that certain media will be able to go from its encrypted source to the unencrypted pixels on your display without being copied in its unencrypted form at any point in between. That's all. It's just a pipeline. If you don't like it then don't play DRM'ed content that's all.
Why do you think that the big names haven't gone and offered every movie under the sun and the newest ones too online? They know it'll be easily copied. If they can have a secure path between the media and the pixels then I think we'll actually start to see more big league video offered online.
Yes, for the tinfoilies (and custom commercial use) it would be nice to have that disablable in the BIOS, but then video on web pages, online movie streaming, and content that the creators want to protect will not be playable on that machine.
Intel is not in the biz of forcing customers to adopt anything. HDMI protects content and you don't complain about that do you? Intel's solution presumably does the same. It doesn't allow a simple path for screen scrapping BLUERAY uncompressed perfect bits for redistribution as pirate content. There's still going to be ways to create stolen content, only Intel's not going to enable the stealing, thus Hollywood appeal.
I'll still be able play videos recorded by for example my phone, right?
So what's the difference between my phone and video recorded by dvd recorder?
You will be able to connect computer to TV by HDMI? Wouldn't anybody connect to recorder?
And why couldn't he send this movie to Internet?
Sandy bridge is going to dominate both the market and in performance. And all this rage is so misplaced, its not even DRM, its just a content distribution system built into the chip. No different to steam, itunes D2D and 100's of other software solutions. And just like the software solutions, if you don't like it, don't use it. You'll still be able to do your precious torrentz kiddies, dont panic!
My memory failed me, apparently.
If AMD follows suit on this DRM, it'll just be Murphy's Law, not a pattern to expect.
@Mark:
Wrong, wrong, wrong.
AMD did no such thing. And you won't see AMD follow those criminal monopolist DRM fools in their folly.
Dang, and Sandy Bridge was looking so good up until the DRM thing. I'll either go AMD or wait until they get a clue.
AMD has a gold mine here waiting for them if they will do it correctly.
Dang, and Sandy Bridge was looking so good up until the DRM thing. I'll either go AMD or wait until they get a clue.
AMD has a gold mine here waiting for them if they will do it correctly.
I'll see how they put those DRM. No "mandatory" activation. Fine.
Intel/MS put mandatory activation, I'll look elsewhere, even if it mean, i have to learn it from scratch.
And ARM CPU looks more and more delicious already..
...Farrell is right for a change, SNB has DRM baked in. That said, the article is still misleading in the extreme. Your processor isn't 'locked down'. You can still use it to rip and return DVDs and Blu-Rays (much faster than you could with AMD, no less). It's not like it's going to have any impact on performance either. What's a few thousand transistors on a chip with .95 billion of them? Not a hell of a lot.
These things are going to sell in masses. To think consumers won't buy a chip based on something they don't even comprehend is ludicrous.
Uhhh, it's a content distribution deal between intel and Hollywood. What wasn't said? There was absolutely nothing about any special DRM being baked into SNB. It's completely conceivable, but it's also more likely that it simply detects what processor you're running and will only work on SNB processors and later. A way for intel to sell new chips. That wouldn't make for a big headline though, would it?
Oh, and AMD fanboys, put it back in your pants. This will have no effect on intel's market share. Intel will continue to dominate marketshare just as they will continue to dominate performance.
It's sad how you guys get riled up over the slimmest glimmer of a possible intel misstep. That is what it'll take for AMD to get back in the technological lead, intel screwing up big time. I wouldn't count on it.
do you have ANY PROOF ?
Because that's just how they are. I never heard that Intel cancelled it's plan to put serial numbers in it's chips. But I do remember that after Intel planned it, AMD stepped right in line to do it too.
You mentioned that 3 from 1 chipsets wont have that PAVP... Which looks something like HDCP.(okay)
But ALL SB processors will have this:
(oh dear!)
In addition, Sandy Bridge processors will implement security features that include the ability to remotely disable a PC or erase information from hard drives. This can be useful in the case of a lost or stolen PC. The commands can be received through 3G signals, ethernet, or internet connections. AES encryption will be available for both video conferencing and VoIP applications
So I was gonna buy an i3 a few days ago, but decided to hold out to check out the sandybridge announcements to see if it would be worth the wait. Now that Intel has chosen the DRM route, I literally just bought a Phenom II 955 off newegg 5 minutes ago. I pray others do the same. Screw Intel. Tomorrow I'm buying me some AMD stock...
There will be No joy here, move on. How many people talk about renting movies on iTunes or the Playstation PSN, compared to the dvd store? it has to be put right into the IE or Firefox or Crome browser right where the customer see's it, and have content updated daily like a webpage. Then it can succeed. I bet they will bury the store in some crazy setup you have to search for and enter all sorts of info before you see the movies they have.
Since the P67 platform does not implement PAVP, this announcement is irrelevant to enthusiasts (who would actually care about such issues).
http://hothardware.com/articleimages/Item1610/6-series-chipset.png
Next complaint please.
I am more an amd fan than intel. If Intel does decided to go this route I will just buy AMD. Frankly, I don't think it is either Intel's of Microsoft business to do police work.
I know maybe intel should concentrate on maker faster cpu's instead of just adding on more cores. It has not changed much in the last 5 years.
It also has remote disabling of the CPU for when your laptop gets stolen, but how would you be able to tell your stolen laptop from any other laptop? Right by an unique identifier, so the CPU serial number is back then you can conclude.
Plus what if governments start to use that to disable computers of people that annoy them? And what if hackers do?
Mind you all GPU's with HDCP or with streaming audio over HDMI have DRM, so AMD too, only the intel stuff seems more nasty.
...now if only AMD's solution would prove to be a decent match to Intel's new chips, which by all reviews are stellar in performance.
Mooly Eden can suck my matzah balls.
If this is true... i repeat... if this is true... it is GREAT news for my AMD stocks... thanx Intel !
AMD is laughing all they way to the bank! Now if Sandy Bridge stumbles Intel has an excuse.
Makes sense in an All-in-One system, whose primary usage would be entertainment and surfing; might not be successful as a mainstream solution.
DRM is a broken solution to a problem; you inherently break a major rule of cryptography by giving the user both the public and private keys (albeit obfuscated on the chip in this case). Obfustication is not a valid way of protecting content.
Always wanted a reason to buy AMD now I got one...
I am surprised that licenses were granted for software based BlueRay players. It was only a matter of time before hackers extracted the keys. Locking down content won't stop duplication. The studios will have to switch to a different income model soon. Embedded advertising etc.