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Big business must be able to track people

Republican Congressman demands
Fri Dec 03 2010, 10:12

US REPUBLICANS have demanded that big businesses must be able to track the lives of Americans so that they can be bombed with advertising.

The US Federal Trade Commission (FTC) has proposed that web browsers should have a 'do not track' button.

But according to Reuters, the Republicans who will control the US House of Representatives starting in January do not like the idea.

Their argument is that if advertisers do not have access to consumers' web browsing habits that will, er, slow innovation.

Yep, if you turn your cookies off, the chances of Americans having another bright idea are limited. Doing that is 'unamerican' and prevents the development of the country if you do not hand over all your data to marketing companies.

Representative Ed Whitfield, the ranking Republican on the House consumer protection subcommittee, expressed concern that the free services now financed by advertising would be hurt, and that consumers would lose access to ads they want to see.

Yes, the Republicans believe that people want to see advertising. It is a daft belief that is one of the reasons why spam emails are still considered acceptable.

"We need to be mindful not to enact legislation that would hurt a recovering economy," he said. So, in other words, handing over your data to advertising companies will save the economy. Sheesh.

David Vladeck, director of the FTC's Consumer Protection Bureau, argued that there is strong public support for allowing people to block tracking and that the idea is technically feasible.

The Commerce Department's Daniel Weitzner pointed out to Reuters that it is untrue that giving Internet users control over data collection will be the death knell for online advertising.

He said that Internet users have been given more and more control and advertiser revenue has not gone down. It's a mistake to assume that giving people more control over data collection means a reduction in advertising revenue. µ

 

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Comments
two words

NoScript, adblockplus

posted by : m, 05 December 2010 Complain about this comment
Replies

@bigger Luddite-yep. Pretty much.
@Little guy-It's not ok for government to wiretap? Wasn't it the last President who ordered it, and the Repugs who rubber stamped it with Demo help? And Bush at least WASN'T elected.
@cybersaur-Well, yeah. So?
@tentimes-horrible rationalization of terrorism. "I don't like corporate/government policy of a country, so I'll kill a bunch of random people from it?" Hardly effective means of changing anything.

In general, I'd say the US is in a period of time where it will keep swapping parties in power each electoral cycle until we get someone in who can actuall do the job or until the system completely collapses.

posted by : Edly-a citizen of the US, 04 December 2010 Complain about this comment
Speaking of which...

Why wouldn't Facebook let me share this article?
Says "message contains blocked content that has previously been flagged as abusive or spammy"

Can anyone else please confirm this?

posted by : Alexander, 03 December 2010 Complain about this comment
It won't matter

At the end of the day, cookies or not it will not matter.

The information traverses the network, through application of DPI and other techniques demonstrated by companies such as Phorm the information in a cookie + more can be gleaned from the URL stream.

Action on this simply moves the control point for the information from the end supplier to the network operator that collects and analyzes the information

posted by : Truth Detector, 03 December 2010 Complain about this comment
Let's See

Wow, so, it's not OK for law enforcement to tap wires, but it is OK for business to track people.

Wow.

I actually cannot believe that these people were elected.

posted by : Little Guy, 03 December 2010 Complain about this comment
And "Republicans" are for Big Government,

even more than for Big Business. The level of duplicity and betrayal of the public is just sickening. The "Democrats" aren't any better, though: just the other face of the corporatized Establishment.

After starting two wars based on lies, putting in a massive domestic police and surveillance state, and a Wall Street bailout by taxpayers, it's little short of shocking that the ordinary "Republican" can still even vaguely maintain that the party is for limited gov't and individual rights.

Actually, "Republicans" just won't admit that they were taken in by a dry-drunk, privileged son of a CIA director, Northeastern liberal Harvard background, a halfwit Hitler who can barely speak English, a neo-con front man with no ideas of his own. I'd really be ashamed to have been taken in by Bush, but that's a big part of how confidence rackets work: the victims are ashamed to admit they were conned.

posted by : bigger_luddite, 03 December 2010 Complain about this comment
GOP fascists

Republicans are fascists that will give Big Business everything they want, consumers be damned. Right wing ideology trumps everything else for republicans.

posted by : cybersaur, 03 December 2010 Complain about this comment
Who cares what the GOP wants!

Mozilla folks can make the appropriate changes to Firefox without permission from the FTC and with the disapproval of the GOP :-))

posted by : Annie Raewty, 03 December 2010 Complain about this comment
"Big business must be able to track people"

Uh, no.

Just, no.

Big business has enough clout as it is will all the billions it has in the bank. No need to go and add access to our personal lives as well.

But hey, it's US Republicans who are saying that, no surprise. They already live inside Big Business. Their salaries, bonuses and perks are paid by Big Business. No wonder they're touting Big Business advantages - they've no soul left to sell.

posted by : Pascal Monett, 03 December 2010 Complain about this comment
bad place and bad people

big business owns america and it is trying to own the world

thats another reason why everything america refers to is "worlds fastest" "worlds biggest" "world series" when it actually just means american only

is it any wonder they have the worlds biggest crime problem, worlds biggest drug problem, worlds biggest gang problem ad infinitum

i feel sorry for the people born there - you cannot choose your birthplace!

posted by : s-eating grin, 03 December 2010 Complain about this comment
Is it any wonder...

... that we have huge parts of the globe malcontent and plotting terrorism on the USA when this is their enlightened philosophy on life.

Makes me sick.

posted by : tentimes, 03 December 2010 Complain about this comment
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