APPLE ITUNES has gone live with the availability of The Beatles' albums just minutes before the expected announcement of the UK's most famous rock band's back catalogue being released by Apple on its music download website.
Jobs 3pm GMT announcement includes the usual pithy remark one can expect from Ringo Starr, "I am particularly glad to no longer be asked when the Beatles are coming to Itunes." Unfortunately he doesn't go on to say that Jobs had a cheek naming his company after the Beatles own record label, Apple.
Itunes hosts all the Beatles' back catalogue and single albums are available for purchase and download for $12.99 each, double albums for $19.99 each and individual songs for $1.29 each.
And Beatles' very own fanbois can get a "Beatles Box Set" featuring a film called "Live at the Washington Coliseum, 1964," showing the band's very first US concert.
Recalling the band members' recollections of that concert, they didn't want to carry on because there was so much screaming. Users of Itunes know how that feels, with the sort of service they suffer from that walled garden.
Rather like the dreary lifeless music he comes out with these days Sir Paul McCartney's quote in the Apple announcement is equally dull, "We're really excited to bring the Beatles' music to Itunes. It's fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around."
Jobs manages to trot out some weak puns but it would seem that he has a competitor for the title of reality distortion king. EMI Group CEO Roger Faxon describes the arrival of a disbanded forty eight years old band's music on Itunes as "a great milestone in the development of digital music."
The INQUIRER thinks that the invention of the computer was probably a better candidate for a "great milestone" in the development of digital music. Faxon's comment is a bit like saying Starr was the best drummer in the world in his day, when we all know he wasn't even the best drummer in The Beatles. µ