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RIM confirms its Playbook will be priced below Apple's Ipad

Although it is not saying how much
Thu Nov 11 2010, 10:27

MOBILE PHONE OUTFIT Research in Motion (RIM) has said that when it brings its tablet into the market it will be priced considerably lower than the Ipad.

Of course RIM Co-CEO Jim Balsillie did not say how much the firm's Playbook will actually cost. He just said it will be priced at less than the $500 that is the minimum Jobs' Mob charges for its netbook without a keyboard.

Apple sells the Ipad in the price range of $499 to $829, depending on storage space and support for 3G data communication.

Certainly if anyone wants to take on the entrenched Apple it is going to have to come up with a product that provides more for less. So far greedy tablet makers have tried to copy Jobs' Mob's outrageously high margins and are surprised that they have not done as well.

However, RIM's Blackberry-based tablet should be much less expensive anyway. It is smaller with a 7-inch LCD touchscreen. It is the screen in a tablet PC that costs the most money to make.

With 1GB of RAM it will have four times the memory of the Ipad. It will have an HDMI video output and dual cameras. Most importantly, it will be aimed at the corporate market and will run Adobe Flash and Air. Apple has ignored user demands and insists that its machines not run Flash.

If RIM can come out at a price point significantly lower than the Ipad it could kill off Jobs' Mob's tablet push into the corporate market.

Companies have been under pressure to provide workers with tablets, however IT managers with any sense will not allow Apple's infamous faith-based security on their networks. RIM systems have the advantage that they play well with corporate networks and have security systems in place.

It just depends on whether RIM can get the price right. µ

 

 

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Comments
Nook Color is better for $249

Nook Color is better for reading than iPad and better for everything else than Kindle. Nook Color is better for $249. Nook Color screen is supposed to be better (less reflective) for reading than iPad thanks to new LG screen with anti-reflection coating. It allows to watch videos, listen to the music, view Office documents and PDF's. The Nook Color will not run apps straight out of the Android Market, but that does not mean it cannot run them. In fact, they have done a lot of tests on apps from standard Android smartphones and they pretty much run on Nook Color, which has Android 2.1 under the hood. (The Nook native interface and apps are just standard Android application layers.) Barnes & Noble special Nook SDK runs on top of the standard Android one and gives developers access to exclusive extensions and APIs for the Nook and its interface. So porting Android apps is not difficult. B&N says it is more like optimising them for Nook than porting them. If you prefer e-Ink screen, the original Nook is still available from BN.

posted by : googler, 12 November 2010 Complain about this comment
RIM said no such thing

"Research in Motion (RIM) has said that when it brings its tablet into the market it will be priced considerably lower than the Ipad."

RIM said no such thing. They said the price would be "below $500". That could well mean $499. Let's wait and see what the actual price is before we declare that the price will be "considerably" lower than that of the $499 Pad.

posted by : FalKirk, 12 November 2010 Complain about this comment
Confirmed

It's confirmed nobody will care !

posted by : andrew, 11 November 2010 Complain about this comment
DUH

Nothing can ever beat apples product because they have had more expierience working with things like these. Although the iPad has isssues it is still young and only in its first generation.

posted by : Anonymous, 11 November 2010 Complain about this comment
Well, duh

"RIM confirms its Playbook will be priced below Apple's Ipad"

In other news: Pope seen at mass; Bear droppings found in forest.

posted by : Anonymous Coward, 11 November 2010 Complain about this comment
Too little too late

Why corporates love Blackberry, the Playbook is too little too late. It may have some neat features over the iPad there are three main problems:

1. At 7" it has just on half the screen area of the iPad making it a lot less useful.

2. By the time it ships Apple will be ready with the second generation iPad

3. Apps - the Playbook uses a new OS which can't begin to compete with Apples mature app market.

posted by : tech6, 11 November 2010 Complain about this comment
Too Late

RIM will be too late to market.

They have announced vapourware so that potential customers do not go elsewhere but by the time they are ready to ship product the iPad will have gone through a major revision meaning that the Playbook will compare significantly less favourably.

What's more, Cisco's Cius targets business and you can bet that the Cius too will have undergone a major revision before the Playbook ships.

Product choice is good. Try harder!

posted by : Felicity Koops, 11 November 2010 Complain about this comment
iPad

It's not Ipad, it's iPad.

posted by : Bob, 11 November 2010 Complain about this comment
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