STORAGE SPECIALIST Lacie has released a USB 3.0 mobile hard drive styled by French designer Philippe Starck.
We've had truck-proof and combat-rated mobile USB drives but this is the first time we've seen any developed by well-known off the wall French designer Philippe Starck. Starck is known for making minimalist design meet mass-market production and is very batty indeed as seen in the BBC's recent Design for Life program.

Starck has turned his skills to Lacie's liquid metal effect USB 3.0 mobile hard drive just in time for Christmas shopping geeks to lap it up. From the pictures, it looks not much different than any other mobile hard drive Lacaie has made. It is more rounded at the edges and looks more like a whiskey hip flask than a USB drive.
We guess there's only so much you can do with a rectangular metal box - even if you are Philippe Starck. If you're a minimalist designer given a minimalist design to work from there is only so much room for manoeuvre, so Lacie did at least whack a big Starck logo in the side so you know what you are paying for.
The Lacie Starck Mobile USB 3.0 hard drive is encased in 2mm thick aluminium, which should in theory offer better heat protection and make it more resilient. It's not combat-rated or truck-proof but it might survive a three foot drop from your work station.
It is only out with 500GB capacity and comes with backup software and 10GB of online storage. It is available now and will set you back £89.99 including VAT. µ
I bought this device 6 months ago in apple store. Love this design. But it's not the first. However, I'm glad to see they have the 3.0 version available right now.
and will the drive smell of garlic.
Nice idea but as much as I love Starck this is a bit for posers to be fair. In any case, Lacie already have previous models that STarck also designed if the author had bothered to research this at all.
Phillipe Starck has produced a number of designs for LaCie - this is definitely not the first drive designed by him.
I think it's nice to see a lot of brands of external drives and flash drives now available with USB3.0.
It would be nice to see some other devices using it too though instead of just storage, but for now it's nice it at least has a solid foothold.
Incidentally starck has been designing for LaCie for some time now, more than a year at least, so that he designed a enclosure isn't new, that his designs are now with USB3.0 interfaces might be though.