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Kno prices its student tablets high

Students face a no beer decision
Tue Nov 09 2010, 16:00

GADGET VENDOR Kno, the Silicon Valley upstart with an eye on student rucksacks, has come up with pricing for its touchscreen tablets. The bad news is the financial outlay might be too much for students more used to spending their cash on 'just add water' dinners, beer and relaxation aids.

Kno has two tablets in the pipeline, a single screen model with a $600 price tag, and a dual-screen model priced at an eye-watering $899. Neither of these tablets will look all that appealing when weighed up against, for example, drain pipe jeans, fashion glasses, a comedy slogan tee shirt, booze or rent.

The device is being built by Osman Rashid, who is the founder of cuddly manufacturing business Foxconn, and is expected to sell in the thousands.

According to a report on the Boomtown blog at the AllthingsD website, Rashid is the one who is expecting those numbers, and he expects to shift them by focusing on ten key American universities through a mix of offline and online marketing. Which sounds fun.

Students have already professed a liking for the devices, although students like more or less anything, but apparently they prefer the idea of the dual screen. Probably because it reminds them of a Gameboy or something. Oh, or maybe a book.

"We found that 85 percent of those using the single screen wanted the dual-screen version and that those using two screens took three times more notes," said Rashid. "Students said they love the fact that they can write in the textbook itself and it appears the way it needs to be, even in digital form."

By comparison, Kno pointed out in its press release, a book costs more money than an ebook, so take that books.

Melissa Lin, a sophomore majoring in Biology at UC Berkeley has been beta-testing the Kno tablet, and said in the press release, "I see a ton of difference with the Kno. I can carry everything with me including my books, my notebooks and a browser for research. And, with the lower cost of digital textbooks, it will pay for itself in three semesters which is really great."

Oh, whatever. µ



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