ADVERTISING BROKER Google has released its Instant search feature for mobile phones.
A few users had already found that they could search while typing their query last week, however at the time Google was unwilling to confirm that it had indeed rolled out its Instant search service. Now it seems the firm thinks the time is right to announce that Google Instant will be tipping up on Iphones and Android devices.
Google says that its Instant search is available only to US users, but we were able to use it here in London by simply logging onto an account with the language set to US English and pointing to google.com as opposed to the google.co.uk website.
The opt-in service is pretty much identical to that presented to desktop search users, meaning that Google throws up results with almost every keypress. It's all pretty fast when you have a 3G connection but realistically, it's likely to be a frustrating experience if you are not in an urban area, which Google mentioned in its announcement.
Of the service, Google said that it is "pushing the limits of mobile browsers and wireless networks" and that it works best over 3G and WiFi links. Perhaps realising that mobile operators don't always provide what they advertise, the search outfit said that it has made turning Instant search off as easy as possible, should connection quality fluctuate.
Since its inception, Google Instant has been controversial with competitors claiming that it inflates the firm's search figures and others branding it a cynical ploy to increase ad revenues. Either reason suggests that it was only a matter of time before Google brought the service to mobile phones.
At present only smartphones running Android 2.2 or IOS 4 can access Google's Instant search feature. µ