CHIPMAKER Intel has decided to create its own version of Pravda in a bid to push out its agenda in a credible way.
After all, if you are not the government you can't be certain that the press will write what you tell them, so why not set up your own news service?
Ironically dubbed the Free Press, the Intel 'news' website is an airline style online magazine that is focused, of course, on Chipzilla.
None of the hacks who write for it have been identified, but the topics range from Moore's Law, the retirement of a recent top Intel engineer and something about a spa that just happens to be near Intel's Ireland fab.
However the rest of the news is more like sitting in a Intel press conference, even if it is a bit better written than a Chipzilla press release. One article knocks the idea that "tablets are cannibalizing netbooks".
It is real reporting, however. There are quotes from analysts at Gartner and ABI Research to back up the case, but the hack includes some things that can only have been sourced from Intel.
It could be a way for real hacks to make money without having to lose their street cred, although some of the stories do look like just dressed up press releases.
What will be interesting will be to see whether or not it will be quoted much at independent IT news outlets or in the blogsphere. µ