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Google talks up Google TV

Makes deals with TV broadcasters
Tue Oct 05 2010, 11:25

SEARCH ENGINE OUTFIT Google has told the world plus dog about how successful its Internet TV service will be.

In its blog, Google said it has partnered with Turner Broadcasting, NBC Universal, HBO and the NBA to broadcast their content on Google TV. It has also partnered with Netflix and Amazon to deliver content on demand.

Also on the drawing board are deals with USA Today, the New York Times and sites like Vevo, Pandora, Napster and Twitter. Google also has plans to stream video chat over Google TV.

Google TV will mean that people will be able search and watch cable and satellite TV video as well as web based content through their televisions or set-top boxes.

TV broadcasters were initially against the idea because they feared losing control of their content and were also sceptical about how Google would make money for them.

However the fact that the outfit is not trying to package its own content means that TV broadcasters and studios can use the medium to create apps around their content to change their delivery and open up APIs to third-party sources. µ




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