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ONLINE RETAIL GIANT Amazon has launched Kindle for the web in beta, giving punters a chance to read e-books in their web browsers.
Amazon users have always had access to e-book content online but the ubiquity of Kindle means the feature is being transformed.
Kindle for the web is getting a full feature set with social notworking front-loaded to please the great unwashed.
Amazon is also reaching out to the vocal majority of bloggerati, encouraging them to punt out Kindle book samples. Bloggers need to be members of the Amazon Associates Program and will earn enticements like referral fees from Amazon. Naturally samples are just that, samples, so Kindle for the web is geared up to lure punters to spend top dollar on its e-book service.
Samples can be added to any site that supports embedded content. Apparently, if you can script tags you can host but Amazon didn't say which languages the samples are using. Once embedded, bloggers can customise samples with edits and then share content via email or social notworking websites.
"With Kindle for the Web, it's easier than ever for customers to sample Kindle books - there's no downloading or installation required," said Dorothy Nicholls, director of Amazon Kindle.
"Kindle for the Web is also a great way for bloggers and authors to promote books on their websites by letting visitors read a chapter without leaving their site."
Amazon has access to more content than you can shake a stick at, so it's a pretty good carrot to dangle for Kindle web users. But will it be enough of a steal to get people to fork out for a Kindle e-book reader? Check out what the INQUIRER thought of the latest Kindle 3 here. µ