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Microsoft has another go at Bing bribes

Worse than loyalty cards
Thu Sep 23 2010, 11:20

SOFTWARE GIANT Microsoft is having another crack at bribing people to use its Bing search engine.

The Vole had retired its previous loyalty programmes but now it is rolling out Bing Rewards Preview in beta.

Rather than cash it uses a similar format to a credit card or airmiles loyalty programme that offers users credits that can be redeemed for products, gift cards or charitable donations.

Users have to install Bing Bar, run Windows Live ID, use a Windows machine - everything but promise to sell their first-born to Steve Ballmer for medical experiments.

This will require that industry rarity, a Microsoft fanboy. The scheme is not open to Chrome, Firefox, or Mac users. Which is a shame really, since it would be amusing if Microsoft awarded "loyalty points" to Apple fanbois.

You get 250 credits for signing up and accrue additional credits by taking desired actions or conducting searches.

You get more credits by setting your browser search defaults to Bing, or trying out new Bing features.

For every five Bing searches you get a credit and you are allowed eight credits per day.

Don't hold your breath, however. According to Search Engine Land, it will take a year to qualify for anything real, like a scrabble game. µ




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