THE FIRST JOB for Nokia's new CEO Stephen Elop apparently was to further delay delivery of the firm's top-of-the-range N8 smartphone.
This is the second delay for the smartphone which, like most of the firm's high-end gear, promised so much but delivered so little. This time, it seems Nokia is going one better by trying to deliver nothing at all, with the firm now saying that N8 pre-order customers might expect their phones some time in October.
In a statement the Finnish phone firm tried its best to play down the delay, hoping that loyal punters will appreciate what it is calling its "transparency".
In a statement it said, "We have received a record number of online pre-orders for the Nokia N8. We had targeted our online pre-order customers to receive their N8s by the end of September. As it can take time from the beginning of shipment to arriving at their doorstep, in full transparency, we have advised our pre-order customers that they should expect their new Nokia N8 in October."
Many customers who had pre-ordered the N8 replied saying that they had not heard a peep from Nokia regarding their order.
This delay is all the more surprising given that the firm showed the handset off at its Nokia World event in London last week. While the phone didn't exactly set the world on fire, given Nokia's good reputation it is still expected to sell well.
Nokia has a lot riding on the N8, however there is only so much that customers will put up with before they will go with more capable alternatives that run Google's Android operating system.
This latest delay will not only be embarrassing for Nokia, but it chalks up a mark against Elop on his first day at the helm of the still floundering phone maker. µ