Nokia is winning the mobile advertising war

TROUBLED MOBILE PHONE OUTFIT Nokia finally has had some good news this week.

While it might not be doing so well in the smartphone market, it has managed to take nearly half of the mobile advertising market.

In doing so it has given Apple a good kicking and reminded Jobs' Mob that it is still a Johnny-come-lately to the mobile scene.

According to Reuters, InMobi, which is an independent mobile advertising network, said that 48 per cent of all its display ad impressions were carried on Nokia phones in July.

This is despite the Finnish outfit's weakness in the high-end smartphone market that is more suited to carrying mobile adverts.

Apple, which is supposed to be the bee's knees for mobile advertising, had only an anaemic eight per cent of the mobile market in July.

What the figures seem to show is that Nokia still has around 40 per cent of the smartphone market with its Symbian OS and is still an important delivery channel for mobile advertising.

The InMobi "Global View of Mobile Advertising" report said Nokia had an advantage over Apple in that mobile advertising is taking off strongly in Europe, where Nokia still dominates.

Nokia mobiles had almost 10 billion ad impressions in July. Apple devices had 1.6 billion impressions while smartphones running the Android OS had over 711 million. µ