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NAND flash demand will triple by 2011

Driven by tablets
Tue Sep 21 2010, 11:31

RIDICULOUS DEMAND for tablets is going to triple production of NAND flash by 2011.

If you had told the IT world two years ago that old school tablets would be given an idiot-friendly face-lift and fuel demand for NAND flash, you would have been laughed out of the building. But Apple's Ipad toy has driven a new consumer market category that other vendors are itching to compete in.

Not that tablet demand ramped up after three clicks of Apple's heels. The success of the Ipad meant that other vendors were too scared to enter the market. However, now hardware manufacturers are wanting a piece of the action - even Viewsonic is knocking one out.

According to research by Isuppli, if that demand continues it will impact NAND flash, tripling demand by 2011.

Isuppli claimed that shipments of NAND flash are expected to reach 1.7 billion gigabytes next year, up 296 per cent from 428 million gigabytes in 2010.

If that rate of growth continues it will hit 8.8 billion gigabytes by 2014.

Tablets have stolen some cachet from netbooks," said Michael Yang, senior analyst for memory and storage at Isuppli.

"And while the tablet segment suffers from some of the same weaknesses as netbooks, devices like the iPad have wowed consumers with their responsiveness and media interaction-due in part to the use of NAND flash for data storage, instead of a traditional hard disk drive."

Isuppli also reckoned that we'll see even more demand as hardware vendors will use Google's successful Android as another tablet OS. µ


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