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The future is location, location, location says Nokia

You will know where your friends are
Tue Sep 14 2010, 11:02

YOU WILL KNOW where your friends are with the next generation of location services Nokia expects to offer with its Ovimap app on its smartphones.

With the location based services market predicted to reach 800 million people by 2013, Nokia's EVP of marketing Niklas Savander told Nokia World, "Soon everything on the Internet will have a location coordinate." But he added that you will be able to choose whether or not location reporting is switched on, so errant spouses can take note.

Savander gave Ovimaps the hard sell, talking about how it is the leading mapping app, not Google Maps, and that it already has pedestrian navigation that is operating in 46 countries. He also knocked Google Maps, saying it is more data hungry than Ovimaps.

Predicting Nokia smartphone sales of 50 million over an undefined period, he stressed that 260,000 Nokia phones were sold daily, far more he says than Google and Apple combined.

Focusing on new products, Savander said 100 operators had signed up for the N8, one of which is Vodafone. He took a swipe at Apple too, saying, "They [Nokia phones] perform no matter how you hold them."

Speaking after Savander, Anssi Vanjoki, EVP of mobile solutions, who has just resigned, said nothing about why he was resigning and instead aggressively promoted the N8, C6, C7 and E7. Selling the E7 primarily as a business device, he showed that it will have an angled touchscreen with full keyboard in an anodised aluminium chassis. Both Vanjoki and Savander also promoted Symbian, despite Nokia having talked up Meego recently as its great OS hope for the future.

However Meego is no go here at Nokia World, as Savander ended any hopes for Meego announcements, saying he had nothing to say now until later this year. µ


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