Google TV will be out in September

THE TOP EXECUTIVE at Intel has added to the confusion over when Google TV will launch.

Not quite as DOA as Apple TV, which can't even cope with full HD, Google TV is now set for launch in October in the US but could be delayed until next year in the UK.

According to the Telegraph, Google CEO Eric Schmidt gave these dates during his keynote speech to the IFA consumer electronics show in Berlin. We reported in May that Google TV was due to roll out in the US this September and later elsewhere, but that date has already been pushed back. This is primarily because Google has got to line up myriad hardware partners like Sony and Logitech to get it off the ground.

Originally announced in May, Google TV has shedloads of hardware companies involved its production because it's relying on vendors to embed the technology in their TVs and set top boxes. It is also depending on Chipzilla to supply enough Atom chips to go around.

But it looks like Schmidt hadn't kept Intel in the loop on date announcements so Google and Chipzilla's timelines don't quite match. According to the Wall Street Journal, Intel's CEO Paul Otellini has pinned the Google TV release date as September for the US.

"Google TV starts shipping this month. Here is a market where we're out front. There are a lot of people. The initial guys [supplying devices] are Sony and Logitech, but there are many, many companies behind that," said Otellini.

What makes this even more embarrassing is that both Schmidt and Otellini made their respective announcements on the same day. So which is it, guys? µ