WHY SAY SOMETHING ONCE about your upcoming products when you can announce them again and again with slightly different release roadmaps? This seems to be Qualcomm's latest marketing ploy.
During the keynote speech at the Qualcomm innovation day yesterday the company's chairman and CEO Paul Jacobs said that its forthcoming 1.5GHz dual core chip will ship to customers in the first quarter. Confirming this with media relations staff afterwards, it became clear that the CEO's comment in response to an audience member's question had caused a bit of a kerfuffle.
Qualcomm's spokespeople wanted to clarify and The INQUIRER waited patiently to get the correct dates from a senior executive, which at about 1330 BST yesterday were, volume production for the 1.2GHz dual core 8260 chip in the first half of 2011 and the 1.5GHz dual core 8672 processor in devices in the second half of the year.
But now we know they got it wrong. The latest information from Qualcomm is that its first dual core Snapdragon 1.2GHz chipset is called the MSM8x60, it's available to customers now, and will be in commercial devices in the first quarter of 2011, a somewhat quicker rollout. And the 1.5GHz 8672, now prefixed with QSD, will arrive in devices later "towards the end of 2011", despite reaching customers earlier, "before the end of 2010".
We're so glad they've cleared that all up now. And just to make it clear how much fun the Qualcomm innovation day was, Jacobs referred to his CDMA technologies general manager and European SVP Enrico Salvatori as Luigi. Maybe Jacobs is a Mario brothers fan? µ
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