Enervation: How to make something new unintelligible
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Google launches 'Google Instant'
A WHOPPING FIVE SECONDS per search can be saved by Google users if they use the company's Google Instant service that is available from today for computers and later this year for mobile devices.
Instant will immediately start searching using a predictive text style user interface that does not require the user to hit enter to produce search results. As well as search outcomes, the user gets suggested search terms and using the down cursor key those can be selected. Hitting the search button will truncate the search to just what users typed in.
From today, Instant is available to all users on google.com in English and to signed-in users in Germany, France, Spain, Italy, Russia and the UK, which of course also speaks English. Other countries, such as Japan, will get Instant in the coming months. Instant works on Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8 and can be found here now.
Because Instant means more search traffic Google needed to develop new caching systems, an adaptive approach to results page display and page-rendering JavaScript optimisation to help browsers keep up. Google says the result, pun intended, is a scalable system. In fact it is so scalable that if the search engine detects a slow Internet connection it will switch Instant off. No Google Instant for rural Britain then.
Along with platitudes from Google executives that got dangerously close to using the word magical we now know SEO and click through rates won't change because clicks are still needed, Google Suggest is being renamed Autocomplete and that it will take a "few months" before Instant becomes an embedded part of Chrome.
You can read more about how it all works here in this FAQ. A funny bit is this, "Q: If an offensive or lewd word is a fraction of my query, will Google push these results in front of me as I type?" But the funniest is this, "Q:Does this change impact the ranking of search results?" The final answer to that could be somewhat different if an investigation into search result fixing comes out against Google.
However the most important fact on the FAQ is the first, you can turn Instant off. µ
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I use iGoogle for my home page. I don't generally see the logo changes that get so much hype, and Google Instant doesn't have any place to show results there. Also, I use the Chrome browser, so I never even open a Google page to search. I just type my search into the address bar, hit return, and then search results pop up.
So, my use of two Google products (iGoogle and Chrome) means I will pretty much never experience Google Instant unless I look for it on purpose?
Yes, you can turn off Google Instant. The autocomplete function, however, is mandatory for everybody. It's annoying and messes up your own browser's auto-complete function.
To complain about this, go here: http://www.google.com/support/forum/p/Web+Search/thread?tid=5a69f1094357f31b&hl=en and feel free to castigate Kelly F, Google Employee. She's the one who wrote, "As Autocomplete quality has improved, we felt it was appropriate to have it always on for all of our users."
Arrogant much?!
if you search for porn, sex or other naughty stuff, no results are being shown.
instead you are required to press enter to search
autocompleteme.com
That redirects you to failblog.org. I thought that this "feature" was already standard, since they've numerous screen shots.