3D display industry standard demanded

AN OFFICIAL at the Consumer Electronics Association (CEA) is demanding a universal standard for 3D displays.

The VP of research and standards at CEA, Brian Markwalter said that the ridiculous number of different 3D technologies are confusing punters. Active this, polarised that and the passive thing are enough to induce confusion even in the hardiest 3D evangelists.

So Markwalter has said he wants manufacturers to build homogenised 3D display gear by agreeing upon one standard to rule them all.

"The feeling is that to make a real market then you need replacement glasses, you need third-party glasses," Markwalter said, as reported in the industry rag PCR.

We've already reported that punters don't give a monkeys about moving to 3D TV, even us hard core geeks, according to a survey conducted by Delliotte. The Inquirer has also reported that 3D telly isn't even going to catch on until at least 2015.

"What you want is a situation where you can take your active glasses from your house to somebody else's and have them work," continued Markwalter.

He said the CEA wants to be working on a 3D display standard draft that should be ready by November so manufacturers can adopt it in 2011.

We certainly haven't got a problem with a 3D standard being adopted by the legion of vendors turning out too many 3D glasses - especially when we get stung for coughing up £100 for a pair. But Markwalter must've been watching in 2D for he misses one big dimension.

He assumes that shutter glasses are the universal standard by which 3D technology is measured but they aren't. They're just a feature of several competing technology on the 3D bandwagon. With several competing glassesless products also already developed and demod, its going to get much worse before it gets any better. µ