GEWGAW PIONEER Apple is rallying against the increasing use of handsets by other manufacturers.
In figures just published by Quantcast the cappuccino company is shown to have increased its marketshare - at least for Iphone mobile web usage - in the last month, apparently steadying itself against increased competition.
Although you might suspect that no one would admit to not using an Iphone at all times and for every conceivable event, this is not the case, and indeed Quantcast's analysts found that at least in terms of mobile web access, the Ipod was in decline.
The firm's yearly graph show that Apple's market share has declined across both the Iphone and Ipod Touch devices, albeit with a rally from the former, while HTC, Motorola and Samsung are all on ascending trends. Blackberry's market share is also declining, and like Apple's it shows a line on the graph that should appeal to novice skiers.
Yearly, the future looks most rosy for Motorola, as over the period it increased its share of North American mobile web users by 11 per cent. Meanwhile, taking Apple's Iphone and Ipods together, Apple shows a drop of around 12 per cent.
Quantast said that despite a continued fall in the use of its Ipod devices, Apple's Iphones rallied towards the end of the year, suggesting that the outlook is not as bleak for the non-Android devices as we might have thought. "As we can see, the iPhone put in a solid performance in August 2010", the firm added. "The Iphone has seen a solid reversal of its downward trend since the introduction of the iPhone 4, however, this is offset for iOS share by the decline of the iPod Touch."
Annually, HTC and Samsung joined Motorola in making gains, while the Blackberry sits beside Apple at the losers table. µ